Why Classic Play Is Here to Stay

Since we were kids, toys have long evolved from our Battleships sets and Pet Rocks. Now, as manufacturers dazzle us with all the newest gizmos, gadgets, and app-controlled toys—even Crayola has digital assets—it may seem like traditional play has lost all its charm. After all, why would a kid want to spend hours mulling over a Rubik’s Cube when there are Hatchimals and Fingerlings to be had? [Read more…]

The Toy Insider Predicts Toys to Top Kids’ Wish Lists with Expert 2017 Hot Holiday Toy Picks

The Toy Insider Holiday Gift Guide-Cover-2017The Toy Insiderone of the toy industry’s most influential organizations and a trusted go-to resource for parents and gift-givers, today unveiled its expert picks for the best kids’ toys and tech in its 12th annual holiday gift guide. The hottest and most coveted items for 2017 are broken out into three lists: the Hot 20 (the most wished-for items of the year), Top Tech 12 (featuring AI, AR, VR and other cutting-edge technologies), and STEM 10 (science, technology, engineering and math toys that make learning fun).

These hand-picked 42 items represent an incredible assortment of must-have collectibles, interactive toys, traditional playthings, and tech-infused robots and drones, among many more categories that are sure to make kids of all ages jump for joy this holiday season.  [Read more…]

The Toy Insider Unveils 2016 Hottest Holiday Toys

The Toy Insider 2016 Gift GuideThe Toy Insider unwrapped its 11th annual holiday gift guide today, including expert picks for the hottest toys and kids’ tech items of the 2016 season. The guide is broken out into three lists: the Hot 20, Top Tech 12, and STEM 10. With many options for kids of all ages, these 42 items are expected to top kids’ wish lists and be hard to find or sold out by Christmas.

“At The Toy Insider, we know play, and the toys in our holiday gift guide will have kids laughing, learning and playing in meaningful ways,” says Laurie Schacht, co-publisher and Chief Toy Officer, The Toy Insider. “Playtime is all about bringing the whole family together, and whether it’s an engaging new board game, an interactive play set, or an adorable tech pet, the toys on our list will get everyone having fun all season long and well into 2017.”

Click here to see the full guide!

The Toy Insider Unwraps 2015 Hottest Holiday Toys

Layout 1The Toy Insider unwrapped its 10th annual holiday gift guide today, including expert picks for the hottest toys and kids’ tech items of the 2015 season. The guide is broken out into three lists: the Hot 20, Top Tech 12, and, new for 2015, STEM 10. With many options for boys and girls of all ages, these 42 items are expected to top kids’ wish lists and be hard to find or sold out by Christmas.

“This year’s hottest toys are not only going to ‘wow’ kids this holiday season, but also keep them engaged in hours of imaginary, mind-stimulating, and creative play well into 2016,” says Laurie Schacht, Toy Insider Mom and publisher of The Toy Insider. “This year, we also created a STEM 10 list in response to requests from parents who are looking for great playthings to reinforce important science, technology, engineering and mathematics skills.”

Click here to see the full guide!