Survey: Most Online Retailers to Offer Free Shipping This Holiday Season

In a new survey by Shop.org, four out of five online retailers said they will offer free shipping with conditions this holiday season, meaning a customer must purchase a certain item or a certain dollar amount to qualify. More than half of online retailers, 57.4 percent, plan to offer free shipping without conditions, and 30 percent of the retailers said free shipping offers will start earlier than they did last year.
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Discounts Most Important Factor for Holiday Shoppers Says Survey

Holiday shoppers are expected to spend an average of $22.27 dollars less than last year, a 3.2 percent drop, according to the National Retail Federation’s 2009 Holiday Consumer Intentions and Actions Survey. According to the survey, price discounts (43.3 percent) and everyday low prices (12.7 percent) will be the most important factors when decided where to shop. Other factors include selection (21 percent), quality (11.8 percent), convenience (4.9 percent), and customer service (4.4 percent).

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