ASTRA Sees Growth Continuing for Independent Retailers this Holiday Season

AstraLogoThe American Specialty Toy Retailing Association (ASTRA) is optimistic about growth in customer traffic and sales for independent businesses during the upcoming holiday season—with hopes of matching or exceeding the 5.3 percent growth posted last year.

According to a consumer survey conducted during the second quarter of this year, six out of ten customers say they go out of their way to shop at small, locally-owned businesses. The U.S. Department of Commerce predicts that over 90 percent of fourth quarter shopping will take place in brick-and-mortar stores.

Advocates for Independent Business (AIB), a coalition of trade associations and other organizations concerned with the success of locally-owned, independent businesses, documents that locally-owned retailers have a far greater impact on their communities than national brands. For every $10 million in customer spending at amazon.com, for example, amazon.com creates 14 jobs. Meanwhile, the same amount spent at local brick-and-mortar stores creates 57 jobs, or 75 percent more. ASTRA is a founding member of AIB.

An infographic for retailers to use in their stores and around their communities to reinforce the value added aspects of shopping locally can be downloaded and printed here.

Thanksgiving Weekend Spending According to the NRF

logoAccording to the National Retail Federation (NRF), American shoppers took advantage of tons of Thanksgiving weekend deals. More than 141 million unique shoppers have shopped through the end of Thanksgiving weekend, up from 139 million over the same time frame last year.

Between all of the low prices and aggressive discounts, holiday shoppers have started earlier than ever this year, spending $407.02 on average, from Thursday through Sunday. More than 75 percent of shoppers tended to be young people between the ages of 18 and 34.

Although a lot of shopping was done in store, 40 percent of people indicated that they shopped online over the weekend (approximately 59 million shoppers). Online shopping is becoming increasingly popular as retailers tout special holiday savings through their mobile apps and web sites. Clothes, electronics, and books, DVDs, and video games were among popular items purchased over the weekend.