China Toy Fair


Voting Opens for 2013 Toy & Game Inventor of the Year Awards

TAGIE.AwardsThese nominees for the annual Toy & Game Inventor of the Year (TAGIE) Awards in the categories of toy design, game design, young inventor, and rising star were selected by industry colleagues. Now the public is invited to place their votes before the annual award show taking place in November as part of the 11th Annual Chicago Toy & Game Fair.

The 2013 TAGIE Award nominees are as follows:

Excellence in Toy Design

  • Bruce Lund, inventor of the Dino Construction Company Line
  • Cheong Choon Ng, inventor of Rainbow Loom
  • Jon Paul Capriola, inventor of ZippyDo
  • Sean Frawley, inventor of Aero Force Flight Designs: “Ultra-Light/Extended Flight” Gliders/ Wind Ups/ Power Gliders
  • Wim Ouboter, inventor of Microlino Airseat Hybrid

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COMMENTARY: HolograFX Are Making 90s Kids Everywhere Jealous

As a kid growing up in the 1990s, I remember one of the coolest novelty-type items I had was a pair of glasses that reflected rainbow peace sign holograms in the dark black lenses. Today, the fun of holograms is being taken to a whole new level by Goliath Games.

After seeing Goliath’s new product line for this year at American International Toy Fair, I was taken around to the back of the exhibit to see the grand finale: HolograFX. A new augmented reality app accessory, HolograFX turns a smartphone or iPod Touch into a special effects holographic magic show. Each HolograFX box comes with 20 tricks, a free downloadable app, and stage to create a magic show with holograms.

Goliath HolograFXIn the trick that was demoed for me at Toy Fair, kids can place an image of the “corpse” of Siren Electra inside the “reanimation chamber.” Then, after a little bit of magic, a holographic image of Siren-come-back-to-life climbs out of the chamber and moves and speaks on the stage. In addition to the pre-loaded hologram images included in the set, kids ages 7 and up can become a hologram themselves! It was by far the coolest thing at Toy Fair, and I was jealous I grew up with holographic glasses instead of being able to turn myself into a hologram when I was a kid. This toy truly feels like a toy of the future.

HolograFX won’t be in stores until late summer, but the set can be preordered by clicking here.

For more commentary from Marissa, check back each Monday afternoon. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!