China Toy Fair


Toy State Acquires Nikko and Nikko Entertainment

ToyState.logoToy State has secured the worldwide rights to Nikko by acquiring the consolidated operations of its Japan and Hong Kong offices. Toy State has also acquired Nikko Entertainment BV, the European arm of the company’s R/C toy category.

Nikko manufactures R/C toys, from custom vehicles, boats, and flying items to an array of preschool R/C toys. These toys are marketed through licensing partnerships with global automakers, as well as brands such as Transformers, Hello Kitty, Fast & Furious, and Angry Birds.

The acquisition expands Toy State’s presence to Amsterdam and Japan, as well as in Hong Kong, the location of its current headquarters. The acquisition will also serve as a platform for the company’s continued expansion into Europe. Toy State’s U.S. office is located in Boston.

Report: Toys Imported into U.S. Dropped 9 Percent in September

Toys imports into the United States dropped 9 percent in September year-over-year, according to figures from The Journal of Commerce/PIERS. September was the eighth straight drop for toys coming into the U.S. The drop in container volume is attributed mostly to China.

The 60,616 20-foot-equivalent units arriving at ports in September, according to measurements by PIERS, marked a 7.6 percent year-to-date drop—or 30,430 fewer containers—from the same period last year. To date, 89 percent of overall inbound toy shipments this year have originated in China (including Hong Kong). China’s market share is down 2 percent compared to 2010, while toy shipments from Vietnam have grown 82 percent between 2001 and 2010. A full analysis of the JOC/PIERS findings is available online at www.joc.com.

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The Toy Book’s Toy Report 01/13/10

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.

To view click here.

Hong Kong’s Toy Exports Fall in 2009

According to figures released by the Hong Kong Trade Development Council (HKTDC), Hong Kong’s toy exports fell 10 percent to $88.55 billion HK ($11.35 billion U.S.) in the first 11 months of 2009. While toy exports to Czech rose 58.2 percent, exports to Russia fell 57.1 percent, exports to the U.S. dropped 23.6 percent, and exports to the European Union dipped 8 percent. Baby product exports reached approximately $6 billion HK ($726 million U.S.) in the first 11 months of 2009. Hong Kong’s top export markets were the U.S., UK, Macao, Italy, and France.