Hosung’s Eco-Brands Break Away from Company

Greenpoint Brands, LLC, maker of miYim and MyNatural eco-plush toys and infant accessories, is going solo and breaking away from its parent company, Hosung NY. Greenpoint Brands was co-founded by Serah Chae, the daughter of John Chae, CEO of Hosung. John’s other daughter, Jean, founded SimplyFido, LLC, an organic pet toy company that is also leaving Hosung.

Operating as a division of Hosung NY, the miYim brand of organic cotton toys and infant accessories began in specialty retail and has expanded, via its sister brand MyNatural, into the mass market. Greenpoint Brands will bring MyNatural’s licensed Winnie the Pooh, Cat in the Hat, and The Grinch eco-plush toys to Babies “R” Us shelves this fall. More Dr. Seuss eco-plush characters will be available at mass retailers in the spring, in time for the debut of the animated film The Lorax.

Both Greenpoint Brands and SimplyFido will soon seek investors to help fund future growth. Greenpoint Brands plans to expand into home furnishings, infant feeding supplies, and other baby essentials. Hosung NY will continue its multinational operations as a manufacturer of traditional and electronic plush.