Sony Pictures Consumer Products Appoints Jazwares as Master Toy Partner, Adds Publishing Partners for Hotel Transylvania

HotelTransylvaniaSony Pictures Consumer Products named Jazwares as master toy partner for Hotel Transylvania. Additionally, Simon & Schuster Children’s Group, Papercutz Comics, and Bendon Publishing will create books inspired by the film franchise and new TV series. Both categories will anchor the global licensing program, which will have cross-category representation. [Read more...]

Sony Pictures Animation Launches Animated Series, Films Through 2018


Sony Pictures Animation is set to launch a slate of five theatrical features, three TV series, and one direct-to-video film through 2018.

Theatrical features include Smurfs: The Lost VillageEmojimovie: Express YourselfThe StarHotel Transylvania 3Spider-Man, and Ghostbusters. Animated series includeGhostbusters: Ecto ForceCloudy With a Chance of Meatballs; and Direct-to-Video includes Surf’s Up 2: WaveMania.

Castle Builders Launches “Hotel Transylvania” BooClips Deluxe App

Castle Builders Ltd. launches BooClips based on Sony Pictures animation’s family comedy Hotel Transylvania.  The interactive storybook and cookbook app is available for Apple, Android, and PC devices. The app uses animations, video clips from the movie, and vivid images to engage users. BooClips features games, word-for-word narration, voice-over recording, HD movie clips, and a 3D interface. The cookbook features dessert recipes, which are read out loud, and cooking videos from the movie.  The app also allows users to share recipes on Facebook, Twitter, or through e-mail.

Licensed Toys: A Growing Phenomenon with Year-Round Appeal

Courtesy of Toy Industry Association

Character licenses based on blockbuster movies have the ability to propel products to stratospheric success, creating memories that last a lifetime for millions of fans. Recent sales for licensed toys reflect this growing phenomenon: last year, licensed toys and games were up 2 percent from 2010. For the first half of this year, those numbers have climbed further to 27 percent of total toy sales.

“Kids love bringing movies to life through play, whether they are re-enacting storylines, imagining new plot developments, or emulating their favorite superheroes and villains,” said Adrienne Appell, trend expert at the Toy Industry Association (TIA). “Playthings related to the biggest blockbusters are sure to be on the wish lists of kids throughout the year and well into the holiday season.”

TIA has been tracking many of the family friendly movies that have toy and game tie-ins on its website. The following are a few examples from this year so far… and a sneak peak at what’s coming this fall:

The Avengers (May)
Toys and games related to The Avengers encourage kids to get into the spirit of the fast-paced movie. Considered by many to be the break-out movie and toy property of the year, strong toy sales are anticipated to continue during the holiday season following the Sept. 25 release of the DVD and Blu-Ray.

  • Bubble Blaster: The Avengers (Imperial Toy)
  • Game Strike Hulk (Hasbro)
  • 21-inch Avengers Skateboard (Bravo Sports)
  • Marvel Mini Basketball Hoop Set (Franklin Sports)
  • The Avengers Mini Muggs Action Figure two-pack (Hasbro)

[Read more...]

Hotel Transylvania Comes Alive on Nintendo DS and Nintendo 3DS

This September, GameMill Entertainment will release Hotel Transylvania, an action-adventure video game based on Sony Pictures Animation’s upcoming animated comedy Hotel Transylvania, for the Nintendo DS and Nintendo 3DS handheld systems.

Hotel Transylvania is Dracula’s five-stake resort where monsters and their families are free to be themselves without humans bothering them. For Drac, catering to all of these legendary monsters is no problem, until one ordinary guy stumbles onto the hotel and takes a shine to his daughter Mavis. Featuring a wide variety of locations, puzzles, and boss battles, the game provides film viewers with a way to interact with the movie characters.

Developed by Way Forward, Hotel Transylvania is rated E10+ for Everyone 10 and up.

This post was originally written by Ali Mierzejewski and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.