Mattel, Genius Crowds Crowdsource New Product Ideas for Barbie, Hot Wheels Branded Bikes

Mattel, Inc., the worldwide leader in toys and family products, has announced an Open Innovation initiative with Genius Crowds to develop crowd-sourced product ideas for their venerable brands of Hot Wheels and Barbie bicycles for young children. Genius Crowds is a platform for open-sourced product development, facilitating the development and ideation phase online, and securing production relationships with leading marketers.

In a move towards open innovation and collaboration with their consumers, Mattel is looking for innovative ideas for their Barbie and HotWheels branded bicycles for children ages 4 to 6 years old.

This post was originally written by Sierra McCleary-Harris and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.