How to Pitch the Media Covering Toy Fair

Third in a series of posts on preparing for the annual trade event

by Julie Livingston, director, business development and accounts, Child’s Play Communications, New York City

With Toy Fair less than a month away, how will you engage the media to ensure coverage for your toys or youth entertainment products? Here at Child’s Play, we’ve been working overtime to fine-tune our media lists and pitches on behalf of clients. This week’s post will include some of our tried and true strategies and tactics for pitching the press.

Think Like a Journalist

With less space for toy coverage and so many exhibitors to see—more than 1,000 at the Javits Center alone, as well as those in private showrooms across New York City—reporters are pressed for time. So, when choosing media channels to pitch, focus on the “why”/reason an outlet would be interested, to determine the “where”/ specific outlets to concentrate on.

Prior to Toy Fair, many journalists will do an online search, hunting for toys that are a match for the following themes, so post your press release on all company social media platforms incorporating the following key themes and key words.

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