China Toy Fair


Fuhu Morpho Pods Bring DreamWorks Dragons to Life

DragonsFuhu, the maker of the nabi tablet, has created a new tablet-based immersive play experience called Morpho Pods, connecting physical and digital play in different ways. Using advances in near field communication (NFC) technology, Morpho Pods merge toys, video games, interactive storybooks, and custom animation.

With the Morpho Pods Dragons Edition, kids can now connect to DreamWorks Animation’s How to Train Your Dragon films through new adventures and stories that provide a variety of digital interactive experiences. [Read more...]

Little Orbit to Publish How To Train Your Dragon 2 Video Game

March19.Dragons2Little Orbit has partnered with DreamWorks Animation to bring the How to Train Your Dragon 2 video game to consoles across major platforms. The release of the game will coincide with the theatrical release of How to Train Your Dragon 2 this June.

The game lets players go on an adventure as a dragon rider, and features tournament events, mini-games, training exercises, and characters from the movie. It was developed by Torus Games and will be available for the Xbox 360, Nintendo 3DS, Wii, Wii U, and Playstation 3.

JumpStart Releases School of Dragons for Mobile Devices

dragonJumpStart has launched School of Dragons on mobile, featuring simultaneous, 3-D cross-platform multiplayer gameplay. The mobile game, based on the company’s massively multiplayer online role-playing game (MMORPG) School of Dragons, provides fans of DreamWorks Animation’s How to Train Your Dragon franchise a way to immerse themselves in the brand through seamless online browser and mobile gameplay. School of Dragons mobile is now available in the iTunes store for iPad 2, 3, 4, iPad mini, and iPad Air.

Since its free-to-play web browser launch in July, School of Dragons has garnered a wide fan base. Now, the game is adding a mobile app component, allowing players to dive into a 3-D MMORPG world seamlessly either through their mobile device, Facebook, or web browser. This interactive technology is one of the first of its kind in the educational MMORPG space.

As the How to Train Your Dragon world develops, so does School of Dragons. JumpStart plans for the game to integrate this popular animated franchise into various features, such as the educational and adventurous quests. The unique element to School of Dragons’ gameplay is its successful integration of education and a popular entertainment franchise. Players learn skills in Earth, Life, and Physical sciences, and other educational concepts while interacting with the characters they love, such as Hiccup, his dragon Toothless, and others.

DreamWorks Dragons Adventure App Available on Nokia Lumia 2520

DragonsAdventureNokia and DreamWorks Animation have teamed up to create the DreamWorks Dragon Adventure for the new Nokia Lumia 2520 tablet. The app, which is best used in motion, is based on DreamWorks Animation’s 3D-animated How to Train Your Dragon franchise and comes pre-loaded on the Nokia Lumia 2520.

Players have the ability to change world around them into a world filled with dragons and vikings. Using Nokia’s GPS technology, HERE Maps, real-life roadways, traffic, actual landmarks, and weather conditions will be mirrored into the game as you drive. This means that every time you take a family drive, it is instantly transformed into a different magical world and expedition in your game.

JumpStart Launches School of Dragons Educational Game

Image 1JumpStart launched its newest educational multiplayer online game, School of Dragons. The game is based on DreamWorks Animation’s How To Train Your Dragon franchise, and is one of the first massively multiplayer online role-playing games (MMORPG) to incorporate basic science educational features in its gameplay.

School of Dragons blends together three fields—film, online games, and TV—to create an online gaming experience for kids, allowing players to interact, play, and learn with familiar faces from the animated film, such as Hiccup and his dragon Toothless. As players train their own dragons and become fierce Viking adventurers in the game, they will learn key concepts in the scientific method through activities based on earth, life, and physical sciences. Later this summer, School of Dragons will incorporate simultaneous mobile and online gameplay.Image 4

JumpStart officially launched School of Dragons at Comic-Con International. Twentieth Century Fox Home Entertainment  also announced the DVD release of the TV series DreamWorks Dragons: Riders of Berk. The two-part DVD will be available everywhere July 23. Loaded with exciting bonus content, Disc One will contain Episodes 1 through 11, and Disc Two will feature Episodes 12 through 20. Fans that purchase the DVD will be able to unlock exclusive content in School of Dragons.

School of Dragons can be played online through a limited free account or by paid, full game subscription.

 

Spin Master, DreamWorks Animation Take Flight with Global Licensing Relationship for DreamWorks Dragons Franchise

Spin Master Ltd. and DreamWorks Animation SKG, Inc. have entered into an exclusive licensing relationship. Spin Master will serve as the worldwide master toy licensee for the DreamWorks Dragons slate of upcoming franchise properties, which includes a television series and a sequel to the original film.

Spin Master previously served as master toy partner for How to Train Your Dragon, released globally in 2009, and this fall will debut a toy line inspired by last year’s debut of Cartoon Network’s DreamWorks Dragons: Riders of Berk, which features the original voice cast from the feature film.

Now kids everywhere will be able to step into the world of Vikings and dragons with a line of immersive and imaginative toys inspired by DreamWorks Dragons: Riders of Berk.

How to Train Your Dragon 2 is set for release on July 20, 2014.

Video: Lutz Muller Talks Toys and Movies with BNN

Lutz Muller, CEO of Klosters Trading Corp., sits down with Canada’s Business News Network to talk about Iron Man 2, Avatar, Toy Story 3, and Spin Master’s deal with Walmart for How to Train Your Dragon.

To view, click here.

Vikings Take Over Times Square!

This morning, instead of going directly to my office, I made a stop in Times Square, which was overrun by Vikings… could be a little scary… but they were all smiling, taking pictures and generally enjoying the fact that their big Viking Boat (40 ft) was grounded in the heart of NYC. (Since I’m a native New Yorker, I have to say it was grounded in the heart of America).

After taking a few pictures… trying to hear what actress America Ferrera (Ugly Betty and the voice of Astrid) was saying to the cameras, I had the pleasure of spending a few minutes with Walmart’s SVP and General Manager of Entertainment, Gary Severson.

So how does America’s giant retailer decide when and how much muscle to put behind a new movie launch/property, well, Gary gave me some insight.

There are a lot of great movies that come out every year, but not all translate into merchandise, specifically toys, very well. But the How to Train Your Dragon property has such appeal, especially to boys, that it was clear that this was something to look at. Dragons are a terrific play pattern, and there is a demand for this type of product. Compound this with the studio behind the movie, DreamWorks, and the first toy partner to see the potential—Spin Master—well Walmart knew that this could be something big.

This great partnership launches today in Walmarts around the country and in theaters this Friday. Will your kids love this movie? …the answer is yes! They will love the story about Hiccup, a Viking teenager who just doesn’t fit in and the dragon that challenges him and his fellow Vikings to look at the world differently. And, they will love the array of products that will be available at Walmart exclusively, such as toys (helmets and swords of course… made of foam), snacks, apparel, and other products to keep the story alive. We’ll see the DVDs later in the year so be ready to add it to your holiday list!

–Laurie

Walmart and DreamWorks Team for “Dragon” Program

DreamWorks Animation SKG, Inc. will port in Walmart stores nationwide as the two unveil an exclusive program for the studio’s feature film, How to Train Your Dragon, in theaters on March 26.

More than 2,500 Viking ships will sail into the stores, including one in the How to Train Your Dragon designated area in stores. The area will featuring more than 100 Dragon items for purchase, including licensed products from manufacturers such as Spin Master, Kraft, Kellogg, and Pepsi. The products will include dragon and Viking-themed toys such as foam swords and helmets, apparel, skateboards, hooded towels, sunglasses, and snacks. Walmart has also developed a How to Train Your Dragon activity book that will be found in Happy Meals at 1,000 McDonald’s locations in Walmart stores.

[Read more...]

Walmart Partners with DreamWorks and Spin Master for Dragon Line

DreamWorks Animation SKG, Inc. and Walmart have announced the first of many elements to come from Walmart’s involvement with the studio on its upcoming feature film, How to Train Your Dragon, due in theaters March 26. The toy line, created by Spin Master Ltd., will be available at Walmart stores March 1, and will include action figures and dragons, Viking play sets, roaring plush dragons, flying dragon toys, and role-play toys based on the animated film. The toys will be geared to boys ages 5-8 and will range from $5 to $30.

[Read more...]