Spin Master Corp. has announced its financial results for the second quarter and six months ended June 30. Subsequent to the end of the second quarter, the company completed its initial public offering of approximately 12.2 million subordinate voting shares for total gross proceeds of approximately C$220 million. The comparative financial results reflect Spin Master as a private company, prepared to conform to the company’s go-forward financial reporting standards as a public company.
This article was originally published in the July/August 2014 issue of The Toy Book. To read the entire digital issue, click here.
The construction play pattern has always allowed kids to create buildable worlds and adventures straight from their imaginations. But with a recent surge of licensed toys entering the category, kids are able to build more and more familiar worlds based on their favorite existing properties. According to The NPD Group, dollar sales of licensed building sets grew by 6 percent from 2011 to 2013. As the world becomes more multi-media driven, licensed properties are deeply integrated into kids’ daily lives. Established building toy companies, as well as those looking to get their feet wet in the category, are jumping on the bandwagon with characters and environments that are already a staple among kids—and even collectors. [Read more...]
Fuhu, the maker of the nabi tablet, has created a new tablet-based immersive play experience called Morpho Pods, connecting physical and digital play in different ways. Using advances in near field communication (NFC) technology, Morpho Pods merge toys, video games, interactive storybooks, and custom animation.
With the Morpho Pods Dragons Edition, kids can now connect to DreamWorks Animation’s How to Train Your Dragon films through new adventures and stories that provide a variety of digital interactive experiences. [Read more...]
Little Orbit has partnered with DreamWorks Animation to bring the How to Train Your Dragon 2 video game to consoles across major platforms. The release of the game will coincide with the theatrical release of How to Train Your Dragon 2 this June.
The game lets players go on an adventure as a dragon rider, and features tournament events, mini-games, training exercises, and characters from the movie. It was developed by Torus Games and will be available for the Xbox 360, Nintendo 3DS, Wii, Wii U, and Playstation 3.
JumpStart has launched School of Dragons on mobile, featuring simultaneous, 3-D cross-platform multiplayer gameplay. The mobile game, based on the company’s massively multiplayer online role-playing game (MMORPG) School of Dragons, provides fans of DreamWorks Animation’s How to Train Your Dragon franchise a way to immerse themselves in the brand through seamless online browser and mobile gameplay. School of Dragons mobile is now available in the iTunes store for iPad 2, 3, 4, iPad mini, and iPad Air.
Since its free-to-play web browser launch in July, School of Dragons has garnered a wide fan base. Now, the game is adding a mobile app component, allowing players to dive into a 3-D MMORPG world seamlessly either through their mobile device, Facebook, or web browser. This interactive technology is one of the first of its kind in the educational MMORPG space.
As the How to Train Your Dragon world develops, so does School of Dragons. JumpStart plans for the game to integrate this popular animated franchise into various features, such as the educational and adventurous quests. The unique element to School of Dragons’ gameplay is its successful integration of education and a popular entertainment franchise. Players learn skills in Earth, Life, and Physical sciences, and other educational concepts while interacting with the characters they love, such as Hiccup, his dragon Toothless, and others.
Nokia and DreamWorks Animation have teamed up to create the DreamWorks Dragon Adventure for the new Nokia Lumia 2520 tablet. The app, which is best used in motion, is based on DreamWorks Animation’s 3D-animated How to Train Your Dragon franchise and comes pre-loaded on the Nokia Lumia 2520.
Players have the ability to change world around them into a world filled with dragons and vikings. Using Nokia’s GPS technology, HERE Maps, real-life roadways, traffic, actual landmarks, and weather conditions will be mirrored into the game as you drive. This means that every time you take a family drive, it is instantly transformed into a different magical world and expedition in your game.
JumpStart launched its newest educational multiplayer online game, School of Dragons. The game is based on DreamWorks Animation’s How To Train Your Dragon franchise, and is one of the first massively multiplayer online role-playing games (MMORPG) to incorporate basic science educational features in its gameplay.
School of Dragons blends together three fields—film, online games, and TV—to create an online gaming experience for kids, allowing players to interact, play, and learn with familiar faces from the animated film, such as Hiccup and his dragon Toothless. As players train their own dragons and become fierce Viking adventurers in the game, they will learn key concepts in the scientific method through activities based on earth, life, and physical sciences. Later this summer, School of Dragons will incorporate simultaneous mobile and online gameplay.
JumpStart officially launched School of Dragons at Comic-Con International. Twentieth Century Fox Home Entertainment also announced the DVD release of the TV series DreamWorks Dragons: Riders of Berk. The two-part DVD will be available everywhere July 23. Loaded with exciting bonus content, Disc One will contain Episodes 1 through 11, and Disc Two will feature Episodes 12 through 20. Fans that purchase the DVD will be able to unlock exclusive content in School of Dragons.
School of Dragons can be played online through a limited free account or by paid, full game subscription.
Spin Master, DreamWorks Animation Take Flight with Global Licensing Relationship for DreamWorks Dragons Franchise
Spin Master Ltd. and DreamWorks Animation SKG, Inc. have entered into an exclusive licensing relationship. Spin Master will serve as the worldwide master toy licensee for the DreamWorks Dragons slate of upcoming franchise properties, which includes a television series and a sequel to the original film.
Spin Master previously served as master toy partner for How to Train Your Dragon, released globally in 2009, and this fall will debut a toy line inspired by last year’s debut of Cartoon Network’s DreamWorks Dragons: Riders of Berk, which features the original voice cast from the feature film.
Now kids everywhere will be able to step into the world of Vikings and dragons with a line of immersive and imaginative toys inspired by DreamWorks Dragons: Riders of Berk.
How to Train Your Dragon 2 is set for release on July 20, 2014.
Lutz Muller, CEO of Klosters Trading Corp., sits down with Canada’s Business News Network to talk about Iron Man 2, Avatar, Toy Story 3, and Spin Master’s deal with Walmart for How to Train Your Dragon.
To view, click here.
This morning, instead of going directly to my office, I made a stop in Times Square, which was overrun by Vikings… could be a little scary… but they were all smiling, taking pictures and generally enjoying the fact that their big Viking Boat (40 ft) was grounded in the heart of NYC. (Since I’m a native New Yorker, I have to say it was grounded in the heart of America).
After taking a few pictures… trying to hear what actress America Ferrera (Ugly Betty and the voice of Astrid) was saying to the cameras, I had the pleasure of spending a few minutes with Walmart’s SVP and General Manager of Entertainment, Gary Severson.
So how does America’s giant retailer decide when and how much muscle to put behind a new movie launch/property, well, Gary gave me some insight.
There are a lot of great movies that come out every year, but not all translate into merchandise, specifically toys, very well. But the How to Train Your Dragon property has such appeal, especially to boys, that it was clear that this was something to look at. Dragons are a terrific play pattern, and there is a demand for this type of product. Compound this with the studio behind the movie, DreamWorks, and the first toy partner to see the potential—Spin Master—well Walmart knew that this could be something big.
This great partnership launches today in Walmarts around the country and in theaters this Friday. Will your kids love this movie? …the answer is yes! They will love the story about Hiccup, a Viking teenager who just doesn’t fit in and the dragon that challenges him and his fellow Vikings to look at the world differently. And, they will love the array of products that will be available at Walmart exclusively, such as toys (helmets and swords of course… made of foam), snacks, apparel, and other products to keep the story alive. We’ll see the DVDs later in the year so be ready to add it to your holiday list!