China Toy Fair


Discovery Family Channel to Air Latest My Little Pony Equestria Girls Film

Discovery Family Equestria GirlsDiscovery Family Channel (formerly Hub Network) has obtained exclusive broadcast rights to Hasbro StudiosMy Little Pony Equestria Girls: Rainbow Rocks film. It will air on October 17 at 3:30 p.m. ET/12:30 p.m. PT.

This is the second film featuring the My Little Pony characters that are magically transformed into teenage girls in high school. The first movie premiered last June.

Kidada Jones, Soho Fashions Release My Little Pony Hair Extension, Accessory Collection

mylittleponyKidada Jones and Soho Fashions have teamed up with Hasbro Inc. to launch a collection of My Little Pony hair extensions and accessories sold at Soho Fashions mall kiosks nationwide. Kidada Jones has created a line that captures the magic of the My Little Pony brand. The Kidada for My Little Pony collection features an array of My Little Pony single- and multi-colored hair extensions, cutie marks accented with crystals, iconic character hair charms, and more. Soho Fashions trained stylists are available at each kiosk to “Ponyfy” fans with any purchase of the My Little Pony hair accessories or extensions. Fans can accessorize to look like their favorite pony characters from the hit animated series, produced by Hasbro Studios, My Little Pony: Friendship is Magic and airing on the Hub Network.

Fans can visit www.mylittleponyparlor.com for kiosk locations.

Wizards vs. Aliens App Offers First Synchronized Second Screen Experience for Kids’ TV Show in U.S.

WvA SplashFremantleMedia Kids & Family Entertainment and Magic Ruby, a provider of technology and apps for the second screen, launched Wizards vs Aliens on Hub Network on June 1, supported by a first-of-its-kind second screen app available exclusively on iPad. Marking the first dedicated second screen experience for a kids’ TV show in the U.S., the Wizards vs Aliens app is available now on the App Store.

The app offers a comprehensive and robust Wizards vs Aliens experience, providing content beyond what can be experienced in the broadcast TV universe. Consumers will have an opportunity to sync the app with actual episodes of the show, providing immersive content to enhance their viewing experience. As viewers progress through the series and continue using the sync feature, they will unlock additional content relevant to each episode and the progression of the storyline. The app’s users have access to interactive polls, alien-inspired quizzes, and collectible character sets. In addition, exclusive on-set and character photos will draw fans into the creative process behind the making of the show. Users can also unlock special rewards. A special “Wish List” can be e-mailed to parents that will allow them to highlight all the great Wizards vs Aliens products they hope to receive, such as T-shirts, hats, and puzzles. [Read more...]