China Toy Fair


Swaptober Kicks into Gear in Anticipation of Skylanders Swap Force

Skylanders-SWAP-Force_NightIn anticipation of the Skylanders Swap Force launch, Activision Publishing Inc. is using the month of October, or “Swaptober” to get gamers ready for the game’s launch on October 13. Lucky Portal Masters will have chances to win copies of the Skylanders Swap Force game, explore the world of Skylanders in Times Square, and more during the month-long activities.

To kick off Swaptober, Activision will be giving away one Skylanders Swap Force Starter Pack per day beginning October 1 and going to October 31 via the official Skylanders Twitter channel (@SkylandersGame). For a chance to win, portal masters can visit Skylanders.com to mix and match their favorite character combination and then tweet it along with a suggested catch phrase using hashtags #SWAPtober and #Skylanders.

There are even more ways to celebrate on  October 10, when Skylanders partners with Toys “R” Us to bring Skylanders to life with “Swaptoberfest”—a celebration in Times Square where fans will have the chance to be among the very first to play the game before it’s available at retail. This Times Square takeover will feature Skylanders Swap Force-themed activities, photos with Skylanders costumed characters, and chances to win Starter Packs and Skylanders-themed merchandise from companies, including Mega Brands, Rubie’s Costume Co., Hybrid Apparel, and Power A. [Read more...]

Spring Sales Lead Slugterra Toy Line into Fall Expansion

press_still-Blakk_vs_EliKids all over the U.S. will soon be able to add to their slugslinging arsenal as a new range of Slugterra toys from Jakks Pacific hits shelves this fall. Based on the animated series produced by Nerd Corps Entertainment and currently airing on Disney XD, the expansion will see action figures, vehicles, stretchy slug flyers, and plush added to the current line of collectible slug figures and blasters with unique transforming darts. International rollout of the line will begin in Western Europe, the Middle East, and Latin America this fall.

Jakks Pacific is bringing more retailers on board this fall to support the line expansion. Worldwide, Jakks plans to coordinate the distribution of the product line to land at retail shortly after the series launches in each market.

The Emmy-nominated Slugterra launched on Disney XD in the U.S. in October, and quickly resonated with its core demographic of boys ages 6 to 11. Home video from Shout! Factory hit shelves in the U.S. in February, with a second volume slated for release this summer, and T‐shirts from Hybrid Apparel and sleepwear and socks from MadDog Concepts are set for a fall release. Internationally, Nerd Corps has been busy signing on agents and licensees to help support the toy rollout and global merchandising and licensing of the brand.  

Kids are involved in the world of collecting and slinging at an interactive level as well, with the iOS game Slug it Out! for iPad, iPhone, and iPod touch consistently ranking in the top 20 puzzle games in the App Store worldwide, and flash games Battle for Slugterra and Slug Run accumulating well over eight million plays to date.

Annoying Orange Expands into the Novelty Gift and Holiday Categories

The Collective has partnered with Back Stage Pass, Inc., a division of Classic Imports, Inc., and Kurt S. Adler, Inc., for decorative and novelty gift products inspired by the Cartoon Network series, Annoying Orange. The deals were brokered on behalf of The Collective by The Joester Loria Group. [Read more...]

Scholastic Media Inks New Deals For Clifford’s 50th Anniversary

Scholastic Media announces new partnerships for Clifford’s 50th Anniversary. American Home and Textiles will offer Clifford-themed infant and toddle bedding and bath products as well as hooded towels, beach towels, beach mats, hooded ponchos, and terry canvas tote bags. American Home and Textiles will also have kitchen place mats, tablecloths, napkins, welcome mats, curtains, valances, tie backs, pet beds, and kids quilted slumber mats. [Read more...]

The Collective Taps Sakar International for New Line of Annoying Orange Electronics

The Collective has partnered with Sakar International for a line of electronic devices and accessories inspired by Annoying Orange, star of a new Cartoon Network series. The deal was brokered on behalf of The Collective by The Joester Loria Group, the licensing agent for the Annoying Orange brand.

The collection of Annoying Orange electronic products to be created by Sakar will include earbuds, headphones, talking camera cases, clock radios, and cases for iPads, iPhones, and iPod Touch.  Items will range in price from $9.99 to $49.99 and will debut at Toys “R” Us and other retailers nationwide in time for the upcoming holiday season.

Sakar joins the first wave of partners for the Annoying Orange licensing program. A master toy deal has been reached with The Bridge Direct, Inc., for a line of talking, plush clip-ons, and collectible figures are available at specialty retailers, including Toys “R” Us. Annoying Orange apparel and accessories for young men and juniors, from Hybrid Apparel and LF USA, are now available at retail. Costumes from Rubies Costume Company will debut this fall.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.