China Toy Fair


DreamWorks Announces Licensees for Mr. Peabody & Sherman

dreamworksDreamWorks Animation has secured a collection of consumer products partners in North America for Mr. Peabody & Sherman, which will debut in theaters March 7, 2014. The licensing program will be anchored by Random House Children’s Books as master publisher and also includes IDW Publishing (comic books and graphic novels); Hallmark Cards Inc. (stationery); Ludia (iOS, Android, and Facebook games); Hybrid Jem (knit tops, tees, and apparel for kids); Concept One (accessories); Funko (vinyl figures and bobbleheads); Comic Images (plush); Rasta Imposta (costumes); PopFun (glassware and decorative refrigerator magnets); SmileMakers (stickers); Multipet International (pet toys).

DreamWorks Animation brings Jay Ward’s classic cartoon Mr. Peabody & Sherman to life in an all new 3-D comedy adventure. The film is directed by Rob Minkoff (Stuart Little, The Lion King) and produced by Alex Schwartz and Denise Nolan Cascino. Bullwinkle Studios’ Tiffany Ward, Eric Ellenbogen, and Jason Clark also serve as executive producers.