China Toy Fair


IAmElemental Accepting Pre-Orders for the Holiday Season

IAEIAmElemental, a company that creates action figures targeted to girls, has announced production of their first set of collectables: Series #1/Courage. The series includes seven four-inch articulated figures that personify the Elements of Courage: Bravery, Energy, Honesty, Industry, Enthusiasm, Persistence, and Fear. The company is now accepting pre-orders that will be scheduled for delivery in December.

The team at IAmElemental created their line of action figures when they saw that the typical female action figure on the market is not designed for girls, or even boys. They seemed to be more for the adult male collector, who are not heroines that girls can look up to. The figures launched on Kickstarter in May and were fully funded in two days.