Alex Brands will introduce 400 new products at the 112th Annual North American International Toy Fair. Highlights of the products that will be shown at Toy Fair include: Alex Toys will expand its art product lines with an...
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As of today, Alex Brands has become an official sponsor of Toys for Tots. The company is joining...
Read MorePrivate equity firm Propel Equity Partners has acquired the assets of Summit Products LLC, which include Backyard Safari, Zillionz, Covert Force, Test Pilot, and Stink Bugzzz brands. These lines will be incorporated into the...
Read MoreAlex Toys, POOF-Slinky, and Zoob have come together to form Alex Brands, a family of brands that will include several names in the toy industry, including Alex Toys, Slinky, Scientific Explorer, and Ideal. Alex Brands’...
Read MorePropel Equity Partners, a private equity firm focused on investing and creating value in leading consumer brands, has acquired the Zoob construction toy line from Infinitoy Inc. Zoob joins the Poof-Alex Holdings LLC family of...
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