China Toy Fair


Photos: Worms Keyring Plush Collection Premieres

AT New Media and Team 17 have launched the Worms Keyring Plush collection from IGS, based on the turn-based strategy video game franchise.

The new range, licensed by AT New Media and Worms creator Team 17, features a detailed series of plush in an initial line of four different characters (Original Worm, Army Worm, Pirate Worm, and the Super Sheep). Products are also available in multiple traditional collectible plush sizes. The new range adds to the Worms lineup of apparel, squeezies, mugs, figurines, collectibles, and more. New partners are currently being sought for multiple product categories.

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