The Beatrix Girls, a collectible line of pop-star dolls with their own original music, has developed a digital music platform to coincide with the dolls’ Toys “R” Us launch this holiday season. Their five-track EP, Meet The Beatrix, will be available everywhere music is consumed, including iTunes, Spotify, Amazon MP3, Muve Music, iHeart Radio, and Pandora.
Additionally, fans can receive an exclusive CD on Cyber Monday, December 2, at ToysRUs.com with the purchase of a doll. The age-appropriate tracks have been engineered by a talented team that promotes girl empowerment through the songs, “Just Bein’ Beatrix,” “Bend the Rules,” “Go Extreme,” “Doin’ My Thing,” and “Nice Try.”
The line was conceived by Sherry Gunther Shugerman, a two-time Emmy Award-winning producer and studio executive who has experience in producing The Simpsons, Rugrats, and Family Guy.
Fans can sing and dance along with The Beatrix Girls on its branded Pandora station, launching through December 31 on Pandora Internet Radio.