China Toy Fair


Fisher-Price Launches Share the Joy! Campaign

Laugh & LearnFisher-Price has launched a new holiday digital advertising campaign called, “Share the Joy,” which stems away from traditional product features to original video vignette-ads. The three videos each have its own distinct story line and feature a holiday carol including, “Jingle Bells,” “Deck the Halls,” and “Carol of the Bells” with re-written lyrics from a child’s point of view.

The brands and products highlighted in the videos include Laugh & Learn, Little People, and Imaginext. You can watch them and find sharable coupons on Fisher-Price.com/SharetheJoy.

Monsters University Roars Into Retail

Spin Master's My Scare Pal Sulley

Spin Master’s My Scare Pal Sulley

Disney Consumer Products is rolling out a product collection inspired by Disney·Pixar’s newest film, Monsters University, starring Mike Wazowski (voiced by Billy Crystal) and James P. Sullivan, “Sulley,” (voiced by John Goodman). The licensing program consists of more than 1,000 products from 125 licensees that celebrate the fun of Monsters University, which releases in theaters June 21. The product collection includes action figures, playsets, plush figures, apparel, accessories, home décor, publishing products, and more. An exclusive collection from Disney Store and DisneyStore.com is also available.

Products include role-play toys from Spin Master, playsets from Imaginext, T-shirts from Threadless, children’s footwear from etnies, a comforter set from Jay Franco, crib bedding from Kids Line, furniture from Delta Children, and themed Blue Raspberry Flavorz from Crunch Pak.

The line from the Disney Store and DisneyStore.com includes plush and pin collections, action figures, rolling luggage, books, and journals.