Creative Baby Inc. has introduced the iMat: My Animal World on its website. The product is the first in a series of themed interactive foam mats. The colorful play land is made of four interlocking soft sections that are activated when used with its Voice Pen. Babies and older siblings learn while exploring the illustrated mat with a simple point on the “word bubble.” They’re instantly rewarded with an animal sound, a word, music, or a foreign language translation. Newborn babies can enjoy the mat without the pen—the mat is phthalate-, lead-, and heavy metal-free, and no electronics means the mat can be wiped clean.
The i-Mat’s secret is the 2 GB memory of the Voice Pen. Sold as a set, the foamy pad and pen are available for pre-order with a limited time free shipping offer. Two more themed adventures, i-Mat My Alphabet and i-Mat Under The Sea, are planned for this fall. As new pads are introduced, parents can connect the Voice Pen to any computer with internet access (with the included USB cable), download the new sound file from Creative Baby’s website to the i-Mat Voice Pen, and explore new i-Mat adventures.
Mom and Dad can begin teaching their child English, Spanish, and Chinese by simply touching the pen to the image. Beyond learning a new language, the i-Mat grows intellectually with babies. When the child is old enough to hold the pen without help, the brain cells get a workout as learning games on the mat become more and more challenging. For tots ages 3 to 6, there’s advanced programs for the Voice Pen, such as interactive talking flash cards, posters, wall decals, stickers, books, and more. [Read more...]