COMMENTARY: Everything’s Comin’ Up Bubbles

March 28, 2013 By

This spring and summer, toy companies are incorporating a bit of bubbly fun into their lines. With prime weather for outdoor fun, we are seeing the usual sidewalk chalks, sports sets, family lawn games, water shooters, and, a favorite around this office, bubbles. As I sit at my desk as Funrise Toys’ Gazillion Bubble Twister spins and fills the office with bubbles, I realize that these simple toys are a surefire way to bring springtime joy to any playtime.

FubblesFunrise’s Gazillion Bubbles toys aren’t the only ones we’re seeing this year. Little Kids Inc. Fubbles No Spill Bubble Guitar turns kids ages 3 and up into rock star’s with a little extra flair. As kids press the button to make musical sounds, another button releases a stream of bubbles from the guitar neck. [Read more...]

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Imperial Toy Rolls Out Roxx Game

August 24, 2012 By

Imperial Toy is releasing Roxx, a new collectible head-to-head skill game, in the U.S. this month and will support the toy launch through the fall with a national grassroots sampling campaign and an integrated marketing, public relations, and advertising campaign both online and on TV.

Imperial has partnered with TCG, which is launching the brand in Canada and internationally. Imperial and TCG have also developed a website, Roxxnation.com, and an app, RoxxNation Image Station, where fans can scan and store their collections.

Aligned with the Simon Property Group, Imperial is participating in a 27-mall tour throughout summer and fall, along with an additional 81-mall promotion for the back-to-school season, featuring hands-on game play, contests, and sampling. Roxx is rooted in the old school New York street game called “Skullies,” but adds a simple yet addictive game play power system, along with an online component that extends the game to the web, iPhones or iPads, all of which will help kids (and adults) launch, trade and collect classic and deluxe Roxx in each series release. Series 1 features 72 designs and a variety of accessories.

Imperial Toy is securing Roxx licensed assortments which are set to follow the product launch and announce accordingly in the future months ahead.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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Kidz Bop 22 Tops the Charts

July 30, 2012 By

The latest in the Kidz Bop audio series, Kidz Bop 22, landed a spot on the Billboard Top 200 Album Chart, ranking No. 3. The album is also No. 1. on Billboard’s Children’s Chart. The Kidz Bop Kids, the faces and voices behind the Kidz Bop brand, will embark on a 22-city national “It’s All About Music Tour.” The tour will feature 11-year-old music sensation Ethan Bortnick.

Timed to coincide with the release of Kidz Bop 22 and the national tour, Kidz Bop and Imperial Toy will debut a new line of pop star role play toys. The line will feature musical microphones, keyboards, and fashion accessories.

The tour kicked off Friday, July 27 in Pittsburgh and runs through September 2. Tickets are on sale now, and tour information is available at Kidzbop.com. The toys will be available in August from Toys “R” Us and other major retailers.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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BYU Breaks Record for Largest Water Balloon Fight

August 19, 2010 By

On July 23, students from Brigham Young University (3,927 to be exact) hurled 120,021 Imperial Toy Water Splashers water balloons at one another to take the official title of largest water balloon fight from 2009 record holder University of Kentucky. The battle lasted six minutes. Student started filling the Water Splashers at 8 a.m. on Wednesday and worked until the event ended Friday.

Photo Credit: Brigham Young University

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Imperial Toy Consolidates with New Lease

July 27, 2010 By

According to the Memphis Business Journal, Imperial Toy has signed a lease for a 312,000-square foot building, located at Southaven Distribution Center Building Two, in an effort to consolidate its Memphis-area operations. The company is currently leasing two buildings in Memphis that covers 240,000 square feet.

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Bubbles Go (Even More) 3-D

March 17, 2010 By

3-D is no longer limited to IMAX movies and Grammy tributes. Imperial Toy has released Optrix 3-D Bubbles, which combines the fun of blowing bubbles with the rising popularity of 3-D technology.

When used outdoors (on a sunny day, of course), kids can see magical images inside the bubbles they make. Optrix 3-D Bubbles are available in stars, hearts, lightning bolts, and butterflies. Each product comes in 3-D packaging, and includes viewing glasses, a bubble wand, bubble tray, and an 8 oz. bottle of Imperial Toy’s Super Miracle Bubble solution.

Optrix 3-D Bubbles are available at U.S. stores for $7.99 to $9.99. The product will be shipping worldwide shortly.

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Imperial Toy feature-September/October 2009

October 8, 2009 By

To view the Imperial Toy feature from our September/October 2009 issue, please click Imperial Toy: Still Bouncing High After 40 Years.

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