China Toy Fair


TIF Distributes New Toys to More than 2,000 Kids on North Carolina Air Force Base

TIF/BGCAThe Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services distributed brand new toys to more than 2,000 children and families living on Seymour Johnson Air Force Base in Goldsboro, N.C. on December 2. During the base’s annual tree lighting ceremony, kids were treated to more than just entertainment and festive activities—they were also given a generous donation of toys, games, and stuffed animals.

With the holiday season just around the corner, TIF and BGCA are hopeful that the toys will ease the stresses and challenges children face with parents who are frequently deployed. This special donation was made possible through toy companies to TIF’s signature giving program, The Toy Bank.

This event was held as part of the TIF/BGCA Play Comforts program—the first national toy distribution initiative to serve dozens of U.S. military installations at home and abroad. The program has provided more than $3.8 million in toys for children and families over the four years it has been running.

TIF’s Toy Bank includes AbraKIDabra, Alex Toys, Barnes & Noble, Cardinal Industries, Cartamundi USA, Hohner, Inc., Green Toys, Innovation First, Lego Systems Inc., Mattel Inc., MindWare, Ohio Art, Patch Products, Safari Ltd., Wonder Forge, Wyla/Just Pretend Kids, and exhibitors at the TIA’s Fall Toy Preview in Dallas. For 10 years, The Toy Bank has provided toys to more than 11 million children in need worldwide.

Encyclopedia Britannica Launches Britannica Kids touchTab

BritannicaKidstouchTab

Encyclopedia Britannica, in partnership with Tek Nek Toys Inc., has launched its first interactive Britannica Kids touchTab. The touchTab is an educational tablet that inspires kids to learn interesting facts about various subjects with hands-on interactive play and quizzes to test knowledge.

Encyclopedia Britannica has found a way to engage young audiences while promoting knowledge and learning.  The touchTab comes with three content-rich cartridges, North American Mammals, Australian Mammals and African Mammals. Additional themed sets include Exploring Space, Incredible Earth, Amazing Ocean Life, and Days of the Dinosaur. The themed sets are sold separately.

Each cartridge contains more than 200 facts and questions, allowing children to explore three levels of content by answering questions in the Challenge Mode and unlocking new levels of difficulty. Children engage with the touchTab by pressing the various topics on the cartridges revealing educational audio content. The touchTab capitalizes on prestigious sources to insure that accurate information is presented in a fun and engaging method. [Read more...]

SMC Entertainment Group, Inc. Signs New Licensees For The Jungle Book

SMC Entertainment Group, Inc., an entertainment and brand management company and sister company to global consumer products manufacturer Sun-Mate Corporation, has finalized licensing agreements in the U.S. for the new high-definition television series, The Jungle Book, scheduled to debut on June 11 on Disney XD.

SMC has signed a slate of new U.S. licensees, including Phase 4 Films as the property’s home entertainment and Digital distribution partner; Isaac Morris as its master apparel partner; Komar for children’s sleepwear; Insights Editions for Young Readers Book series; Seasons USA for Halloween costumes; Nanco-Nancy Sales, Inc., for amusement plush and novelties; Pacific Play Tents for children’s play tents; Barnes & Noble for e-books; United States Playing Card Company for customized playing cards; and My Idol Pops for figural lollypops.

SMC acquired all North American Home Entertainment, Licensing and Merchandising rights, and Promotional rights for The Jungle Book CGI-animated television series, plus the one-hour tele-film from DQEI, the producers and rights holders of the series. SMC has also acquired The Jungle Book toy rights for Benelux, Australia, and New Zealand, along with licensing and merchandising rights for South Africa. SMC will be representing The Jungle Book at Licensing Show, at booth 3268, and is seeking partnerships to develop a comprehensive consumer products’ campaign across categories including toy, ELA’s, publishing, games and puzzles, gaming/interactive, apparel, footwear, accessories, back to school, party goods, food and beverage, arts and crafts, home furnishings, and more.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Toy Industry Veteran Forms New Company

Scott Bachrach, an American businessman, entrepreneur, and toy industry veteran, has formed a new company, The Wish Factory Limited, which specializes in unique,
on-trend products in the toy licensing, entertainment, and consumer products industry.

The first release from The Wish Factory Limited, a girls’ fashion accessory line called PopGrrl, is set to launch in this year’s fourth quarter, just in time for the holidays.

Bachrach began his career in the toy industry in 1995. founding the Fun-4-All Corporation, serving as owner and CEO until 2004. In 2006, Bachrach founded Think Tank Toys, a New York-based company that manufactured and marketed toys and other novelties. In 2008, Think Tank Toys was sold to WowWee, USA, Inc. Dan Lesnick, a toy industry sales, marketing, and manufacturing veteran, is a partner in the new company.

Jakks Pacific’s Tollytots Division Signs Licensing Deal for Safety 1st

Jakks Pacific’s Tollytots division has signed a worldwide master toy licensing agreement with juvenile products manufacturer Dorel Juvenile Group, Inc., a division of Dorel Industries, for Dorel’s baby products and accessories brand, Safety 1st.

Under this agreement, Tollytots will develop, market, and distribute a comprehensive line of preschool and early learning toys for infants and toddlers. The products will reflect Safety 1st’s standards of safety, innovation, design, and value. The new Safety 1st toy line from Tollytots, expected to launch in fall 2012, will include products in a broad range of categories, including learning and developmental toys.

Synergy Licensing, the exclusive licensing agency for Dorel Juvenile Group, brokered the deal.

TMNT Producer Granted Cabbage Patch Kids Movie Rights

Original Appalachian Artworks, Inc. (OAA), the owner of the Cabbage Patch Kids property, has granted CWA Carlin West Agency and film and television producer Galen Walker the rights to create an animated television special based on the Cabbage Patch Kids. Walker is most noted for producing the animated Teenage Mutant Ninja Turtles movie and for being the producer of the next live-action TMNT feature with Paramount.

Disney Greenlights New Monsters Movie, Plus Pirates 4 and The Muppets

During a presentation on Thursday by Walt Disney Studios chairman Rich Ross, Disney unveiled its upcoming slate of movies.

Pixar will release a sequel to Monsters, Inc. in November 2012. Monsters, Inc. debuted in theaters in 2001, and has grossed over $525 million worldwide. Ross also announced that Pixar’s Brave has been scheduled for June 15, 2012.

Other upcoming movies include Pirates of the Caribbean 4 and The Muppets in 2011, and Prom in 2012.

[Read more...]