My Baby Excels (MBE), along with Thinkway Toys, released a new line of toys in India, based on the characters of Despicable Me 2. The toy range includes interactive figures like Gru, Agnes, and the yellow minions Stuart and Dave. All the toys are suitable for kids ages 4 and up, and are available at leading retail stores like Hamley’s, Landmark, Shopper Stop, Lifestyle among others as well as on the leading E-commerce websites like Flipkart.com
Spin Master has signed Zapak Games, the licensing and merchandising arm of Zapak Digital Entertainment, Ltd, as the exclusive distributor for many of the company’s brands in India. Spin Master toys in India will be released in phases. The first releases will be launched this month and will include brands such as Air Hogs, Bendaroos, GloDoodle, Liv Dolls, and Moon Sand.