Kids India 2014 Announces Special Educational Program Open to TIA and CTA Members

kids india 2014Toy Industry Association (TIA) and Canadian Toy Association (CTA) member companies with an interest in the Indian toy market are invited to participate in a special program for overseas visitors at the second annual Kids India, a three-day trip that will provide toy makers with a view inside India’s rapidly developing economy and emergent retail landscape. The program is hosted by Spielwarenmesse eG (Nuremberg Toy Fair) in cooperation with the Indo-German Chamber of Commerce (IGCC), and will run from September 18 to 20 at the Bombay Convention and Exhibition Center in Mumbai.

The program will kick off on September 18, when visiting toy companies will connect with representatives of Spielwarenmesse eG and receive a tour around the Kids India fair, before taking part in the fair’s workshop program, followed by a dinner reception at the Westin Hotel. Participants will also visit various Mumbai-based toy stores, including the world-renowned Hamleys Toy Shop, and receive information about the Indian toy market, including consumer demographics and opportunities for market entry. The program will conclude on September 20 with a sightseeing tour of Mumbai. [Read more...]

Kids India Premieres in Mumbai

An estimated 5,237 buyers and retailers attended the premiere of Kids India in Mumbai. The high number of trade visitors and positive response on the part of exhibitors surpassed all expectations of organizer Spielwarenmesse eG.

The new trade fair Kids India is a business platform for the growing Indian toy market. Exhibitors presented toys, baby articles, licensed products, sport articles, leisure, and hobby articles. Spielwarenmesse eG organized the new trade fair with the support of the Indo-German Chamber of Commerce (IGCC), in cooperation with the Sports Goods Export Promotion Council (SGEPC) and The All India Toy Manufacturers’ Association (TAITMA).

The three-day seminar and workshop program featured a kick-off event for the charity campaign Value of Play for India, which aims to raise awareness of the value of play in the Indian population, and to foster personal development potential in underprivileged children through play. The newly founded Value of Play committee explored the question, “How do toys and play affect the overall development of a child?” in a panel discussion.