TIA Extends Benchmark Study Participation Deadline to April 24

TIALogoToy companies can still participate in the Toy Industry Association’s (TIA) confidential 2015 Toy Industry Financial and Operating Benchmark Study, and learn how their financial performance compares with other companies of similar size and distribution channel. The response deadline has been extended until April 24, and the questionnaire can be completed securely online or via hard copy (mailed out to members in late February).

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Toy Industry Association to Conduct 2014 Toy Industry Marketing and Promotions Study

The Toy Industry Association will conduct the 2014 Toy Industry Marketing and Promotions Study, its first-ever analysis of the industry’s advertising, marketing, and social media practices. The study will examine the promotional tools and techniques used by companies of all sizes, categories, and distribution channels.

Industry Insights Inc., the same firm that conducted the TIA’s Financial and Operating Benchmark Study and Compensation and Benefits Survey, will also conduct this study. TIA members can participate for free in an online survey or series of phone interviews until May 30.

The study will collect data on in-house vs. outsourced functions, trends and expectations for digital and traditional media, and the effectiveness of social media, among other topics. [Read more...]

Toy Industry Compensation, Benefits Report Results Now Available

In partnership with Industry Insights, the Toy Industry Association has released the final results of the 2012 Toy Industry Compensation and Benefits Survey. Results are free for TIA members, and must be purchased by non-members.

The survey is the first toy industry survey on compensation levels and company-wide benefits packages to be conducted since 2002-2003. Participants included more than 50 TIA member companies, public and private as well as small, mid-size, and large organizations, directly engaged in the manufacturing, and importing and distribution of toys.

In addition to the results package which includes, a final industry-wide report – comparative compensation and benefits information on all respondents, gross revenue, gross domestic revenue, and more; an online searchable results tool, with 24-7 access to a web-based resource that allows users to custom tailor results to match company-specific circumstances.

TIA member organizations that participated in the study will receive complimentary access to a Company Compensation Report (CCR) that positions a company’s individual reported figures alongside the appropriate industry comparatives. Access requests can be submitted to SalBenSurvey[at]toyassociation[dot]org.

This post was originally written by Gigi Rubin and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.