China Toy Fair


Sanrio Expands Hello Kitty Brand

hello_kitty001Sanrio Inc. has inked multiple partnership deals to expand the Hello Kitty brand across toys, sporting goods, and infant accessories

Blip Toys will produce dolls, plush, novelty, and play sets, while Just Play and International Playthings will create plush and soft toys. Fashion Angels and Ohio Art focus on creativity with sketch portfolios, hair chox, tapefitti, Etch A Sketch, doodle sketch, and nano blocks. MMA International and Street Flyer are responsible for sporting goods such as tennis, volleyball, basketball, and soccer equipment, as well as active skates, skateboards, and pogosticks. Baby Trend will create infant gear such as car seats, strollers, play yards, and high chairs, while Aden and Anais provide blankets, bibs, hooded towels, and washcloth sets. Ginsey will create bath accessories.

The Hello Kitty brand will also expand to the digital and publishing category with LeapFrog  and Viz Media.

Garanimals Toys at Walmart

This summer, Garanimals will debut a new array of infant plush exclusively at Walmart. Inspired by the Garanimals newborn and infant apparel, the collection will include 28 soft, cuddly, and cute plush items available in a variety of colors and prints for boys and girls, as well as gender-neutral options. Prices range from $5-$12.

At Walmart in June, Garanimals is also introducing a wide-range of toys and accessories for infants through age 2, including activity gyms, crib mirrors, finger puppets, mini o-balls, rattles, soft squeakers, teethers, wood toys, and more. The toys range in price from $1 to $12.

The new lines will be available in the infant department of Walmart.

CPSC Approves Mandate on Registration of Infant, Toddler Products

The U.S. Consumer Product Safety Commission (CPSC) unanimously approved a new rule requiring manufacturers of durable infant or toddler products to establish and maintain a registration card program.

As mandated by the Consumer Product Safety Improvement Act of 2008, each manufacturer of a durable infant or toddler product will be required to: provide a postage-paid consumer registration form with each product; keep records of consumers who register their products with the manufacturer; and permanently place the manufacturer’s name and contact information, model name and number, and the date of manufacture on each product.

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