China Toy Fair


Propel Equity Partners Acquires Zoob

propel equityPropel Equity Partners, a private equity firm focused on investing and creating value in leading consumer brands, has acquired the Zoob construction toy line from Infinitoy Inc. Zoob joins the Poof-Alex Holdings LLC family of brands, which includes Slinky, Poof, Ideal, Scientific Explorer, Fundex Games, and Alex on the Propel Equity Partners roster of leading children’s brands.

Zoob is a building set featuring pieces that move after you put them together, allowing for interactive creations. The pieces are based on a natural and living system that includes five basic pieces that snap together in 20 different ways to make building easy and versatile. With more than 30 different themed sets, Zoob products are sold throughout the U.S. and in more than 100 countries through a variety of distribution channels.

Zoob Partners with Learning Express

From the makers of Zoob, Infinitoy is partnering up with Learning Express Toys this month for a Zoob-A-Thon in which young inventors will be provided with Zoob pieces to build their own creation. Each young inventor will have 100 pieces and a limit of 20 of each color to make their creation. Zoob’s goal is to work towards opening children, encouraging the use of their imagination. The winner will be mentioned in a special 2012 product and will also have their designs in the “Inventor’s Kit,” including creations, pictures, and inspirational stories.

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