China Toy Fair


VTech to Add STEAM Curriculum to Learning Lodge Content for InnoTab

VTech-LogoVTech will continue to grow its Learning Lodge app store with the addition of Science, Technology, Engineering, Art, and Math (STEAM)-based content for its InnoTab children’s learning tablets. VTech will be adding these subjects later this year.

The Learning Lodge features a language arts and reading, math, science, social studies, problem solving, and creativity titles to download. VTech’s Expert Panel, made up of top educators from key knowledge areas, has reviewed the apps. Content on the Learning Lodge is available for the whole VTech InnoTab range.

VTech’s InnoTab MAX, with Android Content, Is Available Now

InnoTabMAXVTech has introduced the InnoTab MAX children’s learning tablet, featuring a dual-core CPU and a high-resolution 7-inch multi-touch screen, and supported by VTech’s library of cartridges, software, and apps.

InnoTab MAX also features an enhanced second-generation version of Premium VTech Kid Connect, allowing children and parents to exchange voice and text messages, photos, drawings, and stickers in real time between the tablet and a smartphone. In addition, Premium VTech Kid Connect includes parent-controlled family group chat, a multi-player game that lets kids play with approved contacts on their Kid Connect list, a Family Bulletin, and more.

The tablet comes with 15 onboard apps, and kids will be able to choose one free Toca Boca app—either Toca Lab or Toca Pet Doctor, after registering their InnoTab MAX on the Learning Lodge—as well as two more additional free downloadable apps.

InnoTab MAX is an electronic learning aid that grows with a child from ages 3 to 9 and beyond, bridging the gap for parents considering a children’s learning tablet, but also looking for in-depth Android content. As a child grows, the protective cover can be removed for a more grown-up feel, while the progressive learning content adapts to a child’s age.

As part of the InnoTab line, the InnoTab MAX is designed to withstand physical wear and tear from kids.

VTech Welcomes Fourth Generation Learning Tablets to InnoTab Family

innotabmaxVTech has added three new children’s learning tablets to its InnoTab family: InnoTab Max, which features a multi-core CPU, high-resolution 7-inch display, and Android learning content; InnoTab 3S Plus, which includes Wi-Fi and access to VTech Premium Kid Connect; and InnoTab 3 Plus, an affordable first learning tablet.

InnoTab Max includes more than 200 educator-endorsed Android learning games and access to more than 650 age-appropriate learning software and apps through VTech’s Learning Lodge app store, as well as VTech’s library of cartridges. InnoTab Max grows with a child from ages 3 to 9 and beyond, bridging the gap for parents considering a children’s learning tablet, but also looking for rich Android content.

The entire line of InnoTab tablets is designed to withstand physical wear and tear from kids.

VTech Unveils Go! Go! Smart Wheels

Smart Wheels Train-StationVTech has launched Go! Go! Smart Wheels, a new line of vehicles and play sets. Go! Go! Smart Wheels enhances a popular play pattern, vehicle play, while teaching important learning skills, encouraging interactivity, and providing an outlet for kids.

Each play set features SmartPoint locations recognized by Go! Go! Smart Wheels vehicles. As a vehicle rolls over a play set’s various SmartPoints, the car flashes and plays greetings, fun sounds, short tunes, and sing-along songs. The line features more than 20 different play sets, vehicles, and accessories, including a train station, a construction site, and an airport that can connect into an expansive toy world.

Go! Go! Smart Wheels is available at www.vtechkids.com, Amazon.com, Target.com, Toysrus.com, and Walmart.com.

VTech Introduces InnoTab 3S

VTech InnoTab 3S_BlueVTech, introduces the InnoTab 3S for kids ages 3 to 9. The InnoTab 3S, the next generation of one of the first children’s learning tablets with Wi-Fi, features VTech Kid Connect—an exclusive communication app that allows kids to be connected with their parents and friends through both tablet-to-mobile and tablet-to-tablet communication, a rechargeable battery pack with AC adapter, and a kid-safe web browser. In addition, access to VTech’s Learning Lodge app store—home to a plethora of downloadable content and curriculum for purchase—and 20 free apps provides kids with a bright start on their learning journey. The InnoTab 3S is now available for pre-order on www.vtechkids.com, Amazon.com, Target.com, Toysrus.com, and Walmart.com.

With VTech Kid Connect, kids can use their InnoTab 3S to send text messages and animated stickers to parents’ smartphones. In return, parents can send text messages and stickers to their child’s InnoTab 3S. VTech Kid Connect gives kids the ability to emulate their parents, allowing them to feel like they are part of the text messaging trend, but from a kid-safe, kid-friendly tablet. In addition, kids can stay connected to their friends and siblings with tablet-to-tablet communication, sending messages safely between two InnoTab 3S tablets from the next room or from across the country. A value-packed Deluxe Apps Package with Premium Kid Connect will be available in the fall (sold separately), including more enhanced features, allowing kids and parents to send each other personalized voice messages, photos, and drawings, in addition to texts and animated stickers. [Read more...]

The UK’s Top 10 Best-Selling Toys to Date

The UK’s Top 10 best-selling Toys year to date (April 2013)

  1. Vivid ImaginationsMoshi Monsters Moshling Figures
  2. Lego‘s Lego Minifigures
  3. Leapfrog‘s Leappad Explorer Tablet
  4. Hasbro‘s Furby Hot and Cool
  5. Vivid ImaginationsMoshi Monsters Blind Bag
  6. Mattel‘s Monster High Doll
  7. Leapfrog‘s Leapfrog Explorer Game
  8. VTech‘s Innotab Learning Tablet
  9. Mattel‘s Cars 2 Character Clipstrip
  10. Flair‘s TMNT Basic Figures

Source: The NPD Group