MGA Sued for Allegedly Copying Innovation First’s Hexbug Nano

A lawsuit asserting claims for common law misappropriation and unjust enrichment was filed last week by Innovation First against MGA Entertainment, Inc. in the 354th Judicial District Court for Hunt County, Tex. The lawsuit accuses MGA of manufacturing, advertising, promoting, distributing, and/or selling products that were derived from innovative components of the Hexbug Nano micro robotic toy, created by Innovation First.

According to the lawsuit, MGA copied the Hexbug Nano’s motor assembly, components, housing, and legs, and is using them in the company’s Legend of Nara Battling Bug, in competition with Innovation First. The lawsuit seeks to recover any profits MGA has made or will make from the similar toy.

Innovation First Files Intellectual Property Infringement Lawsuit

Innovation First, Inc. has filed an intellectual property infringement lawsuit against Urban Trend, LLC and two of its principals, Robert G. Kushner and Michael Stoll, in the United States District Court for the Northern District of Texas.  The lawsuit alleges that the defendants committed trade dress infringement, violations of the Lanham Act, and other wrongful conduct in offering knock-offs of the Hexbug Nano micro robotic toys designed and sold by Innovation First.

The knock-offs, says Innovation First, copy the look and feel of the products, mirroring, among other aspects, their design, color scheme, and naming conventions.  The company also alleges that the defendants lifted both form and content from Innovation First’s sales materials for use in their advertising. Innovation First premiered the Hexbug Nano Micro Robotic Creature toy line in 2009.

[Read more...]