WIT Restructures, Unveils New Committees

Women in Toys (WIT), which recognizes and promotes the achievements of outstanding female leaders within the toy industry, recently underwent an organizational change and restructuring. Along with appointing Ashley Mady, president of Brandberry Inc., as its new board president, WIT’s other board appointments are as follows: Stephanie Barone, vice president of product development for Innovative Designs, as treasurer; Caitlin Gutekunst, senior manager, content acquisition and business development at LeapFrog, as regional chapter chair; Jennifer Quattrock, independent design contractor, as design chair; and Mali Baum, CEO of Beezeebee, as chair of international chapters.

WIT also has a new committee-based structure to support the organization’s goals and mission. These committees will focus on such topics as community involvement, empowerment initiatives, public relations, scholarships, and more.

Anyone seeking information about WIT should contact Heidi Schwartz at hschwartz14@gmail.com, or visit the WIT homepage.

The World of Eric Carle Expands at Babies “R” Us, Target, and Kohl’s

The  Joester Loria Group is working with licensees and retailers to expand the World of Eric Carle product collection.

Babies “R” Us has added new infant developmental toys from Kids Preferred and play and nap mats from Venture Products to its existing program. Target’s See Spot Save program launched 20 World of Eric Carle products this month, including stationery and tote bags from Innovative Designs, socks from PS Brands, and feeding utensils and containers from Zak Designs. Following the success of their World of Eric Carle infant developmental toy inline program, Kohl’s selected the brand for its semi-annual Kohl’s Baby Event, which kicks off in September and offers consumers great deals on the latest baby products.

Momentum for the brand will continue to build as all partners gear up for the 45th Anniversary of Carle’s most famous title, The Very Hungry Caterpillar, in 2014.