According to new research from Netflix released just in time for Father’s Day, 85 percent of dads around the world have already or plan to introduce their kids to the cartoons they grew up watching. For 75 percent of those polled, it lets them feel like a kid again, while for 76 percent, it helps them teach life lessons. The research finds dads take seriously the role of keeping the pop culture references from their childhood alive: Roughly two-thirds of them, or 66 percent, are turning to internet TV services such as Netflix for this new family tradition.
Genius Brands International Inc. and A Squared Entertainment LLC will merge to form an intellectual property (IP) and multimedia content creation and distribution company focused on branded content with a purpose for kids. The assets and experience of both companies will be consolidated under the Genius Brands International banner.
Andy Heyward, formerly CEO of DIC Entertainment and co-president of A Squared Entertainment, will assume the role of Chairman and CEO of Genius Brands International. Amy Moynihan Heyward, formerly co-president of A Squared Entertainment, will serve as president. Klaus Moeller, currently CEO of Genius, will become vice president of special markets, and will continue with the company as a member of its board of directors.
The company will utilize its combined strengths to build upon its unique “content with a purpose” positioning. In addition to producing original content with subject matter experts, the company will develop interactive digital entertainment in all formats including broadcast, online, mobile, tablets, and more. A comprehensive consumer products program will be created to extend the learning into other areas outside of digital media.
Andy Heyward is a multi-Emmy Award-winning producer of children’s entertainment. He has produced more than 5,000 episodes of award-winning children’s programs, including Inspector Gadget, Alvin and the Chipmunks, G.I. Joe, Hello Kitty’s Furry Tale Theatre, and Sonic the Hedgehog. Amy Moynihan Heyward is a brand-marketing executive who has spent more than 20 years managing, creating, and launching brands with a focus on kids.