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A Squared Entertainment Merges with Genius Brands International

GBIGenius Brands International Inc. and A Squared Entertainment LLC will merge to form an intellectual property (IP) and multimedia content creation and distribution company focused on branded content with a purpose for kids. The assets and experience of both companies will be consolidated under the Genius Brands International banner.

Andy Heyward, formerly CEO of DIC Entertainment and co-president of A Squared Entertainment, will assume the role of Chairman and CEO of Genius Brands International. Amy Moynihan Heyward, formerly co-president of A Squared Entertainment, will serve as president. Klaus Moeller, currently CEO of Genius, will become vice president of special markets, and will continue with the company as a member of its board of directors.

The company will utilize its combined strengths to build upon its unique “content with a purpose” positioning. In addition to producing original content with subject matter experts, the company will develop interactive digital entertainment in all formats including broadcast, online, mobile, tablets, and more. A comprehensive consumer products program will be created to extend the learning into other areas outside of digital media.

Andy Heyward is a multi-Emmy Award-winning producer of children’s entertainment. He has produced more than 5,000 episodes of award-winning children’s programs, including Inspector Gadget, Alvin and the Chipmunks, G.I. Joe, Hello Kitty’s Furry Tale Theatre, and Sonic the Hedgehog. Amy Moynihan Heyward is a brand-marketing executive who has spent more than 20 years managing, creating, and launching brands with a focus on kids.

DHX Media Acquires Cookie Jar Entertainment

DHX Media has acquired the business of Cookie Jar Entertainment to create Canada’s largest independent children’s entertainment company. The deal will be completed in mid-October, subject to a number of conditions including shareholder and regulatory approvals.

Properties will include Yo Gabba Gabba!, Rastamouse, Franny’s Feet, Animal Mechanicals,  Kid vs. Kat, Angela Anaconda, Martha Speaks, as well as Caillou, Inspector Gadget, Strawberry Shortcake, Care Bears, The Doodlebops, and Johnny Test.

The transaction implies an enterprise value for Cookie Jar of $111 million. DHX expects to realize cost synergies, which should be achieved within the first year following the closing of the transaction.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.