China Toy Fair


Icing Introduces Exclusive Monopoly-Inspired Collection

November 21, 2013 By

Icing.MonopolyIcing has teamed up with Hasbro to design a capsule collection of jewelry and accessories inspired by Hasbro’s popular Monopoly game. This exclusive collection is designed in metallic gold and bedazzled jewels, featuring chain link, beading, and glitter details on pieces including a charm bracelet, stud earrings, iPhone cases, wallets, makeup compacts, T-shirts, and rings.

To celebrate the launch and to encourage shoppers to showcase their “gaming” spirit, Icing will also launch an Instagram “Glam Game” promotional sweepstakes with a grand prize of a seven-day cruise for two on Carnival Cruise Lines. The sweepstakes encourages fans to express their unique sense of style by snapping and uploading a photo of themselves. Official Rules for the “Glam Game” sweepstakes can be found on Facebook.

Filed Under: New Products Tagged With: , , , , , , , , ,

Build-A-Bear Workshop Teams Up with the Smurfs

July 9, 2013 By

SmurfetteCGIBuild-A-Bear Workshop will introduce its second collection of Smurf characters in honor of Columbia Pictures and Sony Pictures Animation’s The Smurfs 2, in theaters July 31. Find the newest friends from the film, Vexy and Hackus, joining Smurfette on their latest adventure at Build-A-Bear Workshop and online at buildabear.com.

To celebrate the Smurfs’ arrival, Build-A-Bear Workshop is holding an #IlovemySmurf Instagram contest. Guests are invited to take a picture of their Smurfs plush from Build-A-Bear Workshop and share it on Instagram using the hashtag #IlovemySmurf in their Instagram photo. Images will be judged on a set of criteria and the five best photos will win. Winners will receive a $50 Bear Buck$ gift card. The contest runs from July 12- July 21.

Make-your-own Smurfette, Vexy, and Hackus can be outfitted in a variety of Smurfs clothing and accessories, including Smurfette dress, Smurfette and Vexy pajamas, Smurf BFF slippers, Vexy skirt outfit, Smurf hoodie, and Smurfs theme song (La La Song).

Filed Under: New Products Tagged With: , , , , , , , , , ,

Instagram Builds Toy Fair Momentum, Community

January 23, 2013 By

By Julie Livingston, Senior Account Executive, CarrotNewYork, formerly Senior Director, Public Relations, Toy Industry Association

The adage “a picture tells a thousand words” perfectly describes the free, mobile-sharing app Instagram. The simple act of setting up your Toy Fair product line, exhibit booth, or private showroom can be turned into a compelling narrative easily and effectively. The free application has a simple interface; the bottom part of the app allows you to access the feed and see all of the photos added by you and the individuals you follow. You can click comment to voice your opinion and like a photo by clicking on the heart icon. To give Instagram photos a promotional edge, add a caption including a hashtag or two, such as #BrandXYZ and #TF as well as other, common Instagram tags such as #toys,  #love or #photooftheday that are relevant to your show posts. The site Webstagram is a helpful tool for identifying which hashtags are trending. Remember that although Instagram is a terrific mobile marketing tool, it works best in tandem with other visual content sites such as Facebook, Pinterest, and Tumblr, as these offer the best viral impact for sharing and discussing photos. [Read more...]

Filed Under: Articles, People, Trade Shows/Events Tagged With: , , , , , , , ,