Frito-Lay and Activision Partner for Skylanders Giants

Skylanders-Giants-logoPepsiCo‘s Frito-Lay North America division and Activision Publishing Inc. have launched a summer promotion for Skylanders Giants. The promotion includes the free Skylanders Giants In-Store Adventure mobile app, which is available for download on iOS and Android platforms. Once downloaded, users can scan in-store barcode headers and special-edition Frito-Lay variety packs to see a Skylanders Giants character appear on their mobile device.

Players can also obtain limited-edition Skylanders Giants Sidekicks figures by purchasing specially-marked Frito-Lay 20-count variety packs and entering the in-pack code online. Four different figures, compatible with the Skylanders Giants video game, are available through this offer.

When shoppers use the app to scan all three Frito-Lay and Skylanders Giants in-store displays, they’ll unlock additional interactive content. The promotion ends September 2.

Gameloft and Mattel Launch Uno & Friends

uno-and-friendsGlobal digital and social game publisher Gameloft and Mattel launched Uno & Friends. Available for free on Android, iPhone, iPad, and iPod touch, Uno & Friends brings an entirely new social dimension to the classic, fast-paced, and competitive gameplay of Uno. With multiplatform play, Uno & Friends can be played anywhere at any time.

Fans can now drop Wild Draw Fours and Reverse Cards on friends, family, and Uno players the world over via smartphones and tablets. Invite and challenge up to three other players in real-time using social networks, and explore unprecedented customization for the most complete Uno experience on digital devices. [Read more...]

505 Games, MEG, and Giochi Preziosi Partner for Puppy In My Pocket

505 Games and toymakers MEG and Giochi Preziosi signed a deal for multi-platform videogames featuring the kids’ brand Puppy In My Pocket. The Italian and U.S. toy companies are producers, along with Mondo TV S.p.A., of the new animated television series Puppy In My Pocket: Adventures in Pocketville, which airs worldwide on Cartoon Network. The kids’ show will provide a world of exciting adventures and content for handheld platforms as well as mobile games for iOS and Android devices. Games are slated to debut next year. Licensing Works! brokered the deal on behalf of MEG and Giochi Preziosi, while Creative Minx Marketing, Inc., managed negotiations for 505 Games.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Hit Partners for Bob the Builder App

Hit Entertainment has partnered with BigPlay Studios, a developer of game, education, and book apps, for the launch of Bob the Builder: Muck’s Train to Trouble for the iPad, iPhone, and iPod touch, available in Apple’s App store this week. This marks the first app release for the Bob the Builder brand.

Bob the Builder: Muck’s Train to Trouble is an interactive reading experience, which also features painting activities, video clips, and games. Every page includes narration, character voices, custom animations, and easy-to-read words with highlighted text.

With this first Bob the Builder app, Hit Entertainment adds to its iOS apps portfolio, which includes apps featuring Thomas & Friends, Angelina Ballerina, Fireman Sam, and Barney.

[Read more...]

Lego Goes Digital with Life of George

Recently, Lego announced the release of Life of George, its first product to combine digital and physical play for a hands-on Lego gaming experience.

Life of George is a 12-level game that can be played in novice or expert mode. Featuring patent-pending brick recognition software powered by EyeCue, the game challenges players to build models and place them on a play mat that captures the image, then players receive a score.

George is a software engineer by day and adventurer by night, and his hobbies include travel, photography, and numbers. Players can follow and engage with George via his Facebook page.

The Lego Life of George set is available for $29.99 from Lego stores and online. A free Apple iOS application is also available for download.

[Read more...]