China Toy Fair


Seamless Toy Co. Launches ATOMS

ATOMSATOMS, smart building blocks from Seamless Toy Co. that began life as a Kickstarter project, are now available. With ATOMS, kids can create things as fast as they can imagine them: For example, a bashful talking pet monster that loves hiding under tables, or a stuffed cat that “meows” by waving a magic wand.

Suitable for kids ages 6 and up, ATOMS have no exposed elements or magnets, and come in starter sets that contain everything kids need to build monsters, magic wands, and robots. They are also designed to integrate with Lego, Barbie, and action figures, giving old toys new possibilities.

Seamless is also introducing an ATOMS iOS app later this month, which enables kids to add virtual ATOMS on their Bluetooth-enabled Apple iPad, iPod, or iPhone. Screen-based ATOMS can be used to control real ATOMS from across the room, and alternatively, real ATOMS can be used via the same Bluetooth link to remotely control features on iOS devices, such as the camera and music player. [Read more...]

PlayStation 4 Available Now, With New Games and Ways to Play

PS4The PlayStation 4 system is available in the U.S. and Canada with a lineup of more than 20 first- and third-party games, including titles such as Knack and Killzone: Shadow Fall. The PS4 will have a library of more than 30 games by year’s end.

Game developers will be able to create huge, interactive worlds in smooth 1080p HD resolution, thanks to the PS4’s PC architecture, which includes an enhanced Graphics Processing Unit and 8GB of GDDR5 unified system memory. The system also takes social connectivity up a level: By pressing the “Share” button on the Dualshock 4 wireless controller, images and videos can be shared with other players through the PS4’s Dynamic Menu, or on social networking services such as Facebook and Twitter, and internet streaming services such as Ustream and Twitch.

The PS4 also integrates second screens, including the PlayStation Vita system, smartphones, and tablets. Using the PlayStation app, available for free on the iOS App Store and Google Play, these devices can be used to look at maps while playing an adventure game, purchase a PS4 game, and more. In addition, through Remote Play and Wi-Fi on home networks, gamers can now play most PS4 games on their PS4 Vita while the TV screen is being used for something else.

With Singtrix, Singers of All Levels Sound Even Better

SingtrixSingtrix, a new music party experience, utilizes advanced, natural-sounding vocal effects to make singers of all skill levels sound even better. The Singtrix bundle includes the Singtrix Studio vocal effects unit, custom microphone, professional mic stand, and 2.1 stereo speaker system.

The Singtrix Studio unit offers more than 300 retro and modern vocal effects presets covering every generation and genre of music, including everyone’s favorite singing anthems. In addition to dozens of professional effects like reverb, flanger, delay, doubling, hard tune, and more, the Singtrix Live Harmony effects provide up to four additional harmony voices, and can be used to make the chorus or bridge of a favorite songs sound larger than life. There is also a “Hit” effect button on the microphone, which conveniently controls this and other effects.

Users can plug in a smartphone, tablet, MP3 player, or computer and choose songs from their own music libraries or stream karaoke videos from sites like YouTube. There is also a Singtrix-branded app powered by Karaoke Anywhere for Apple iOS, Android, or Kindle Fire tablets, which includes a library of more than 13,000 songs with lyrics, and is available for a monthly subscription fee.

The Singtrix Party Bundle is available online exclusively at www.singtrix.com.

Frito-Lay and Activision Partner for Skylanders Giants

Skylanders-Giants-logoPepsiCo‘s Frito-Lay North America division and Activision Publishing Inc. have launched a summer promotion for Skylanders Giants. The promotion includes the free Skylanders Giants In-Store Adventure mobile app, which is available for download on iOS and Android platforms. Once downloaded, users can scan in-store barcode headers and special-edition Frito-Lay variety packs to see a Skylanders Giants character appear on their mobile device.

Players can also obtain limited-edition Skylanders Giants Sidekicks figures by purchasing specially-marked Frito-Lay 20-count variety packs and entering the in-pack code online. Four different figures, compatible with the Skylanders Giants video game, are available through this offer.

When shoppers use the app to scan all three Frito-Lay and Skylanders Giants in-store displays, they’ll unlock additional interactive content. The promotion ends September 2.

Gameloft and Mattel Launch Uno & Friends

uno-and-friendsGlobal digital and social game publisher Gameloft and Mattel launched Uno & Friends. Available for free on Android, iPhone, iPad, and iPod touch, Uno & Friends brings an entirely new social dimension to the classic, fast-paced, and competitive gameplay of Uno. With multiplatform play, Uno & Friends can be played anywhere at any time.

Fans can now drop Wild Draw Fours and Reverse Cards on friends, family, and Uno players the world over via smartphones and tablets. Invite and challenge up to three other players in real-time using social networks, and explore unprecedented customization for the most complete Uno experience on digital devices. [Read more...]

505 Games, MEG, and Giochi Preziosi Partner for Puppy In My Pocket

505 Games and toymakers MEG and Giochi Preziosi signed a deal for multi-platform videogames featuring the kids’ brand Puppy In My Pocket. The Italian and U.S. toy companies are producers, along with Mondo TV S.p.A., of the new animated television series Puppy In My Pocket: Adventures in Pocketville, which airs worldwide on Cartoon Network. The kids’ show will provide a world of exciting adventures and content for handheld platforms as well as mobile games for iOS and Android devices. Games are slated to debut next year. Licensing Works! brokered the deal on behalf of MEG and Giochi Preziosi, while Creative Minx Marketing, Inc., managed negotiations for 505 Games.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Hit Partners for Bob the Builder App

Hit Entertainment has partnered with BigPlay Studios, a developer of game, education, and book apps, for the launch of Bob the Builder: Muck’s Train to Trouble for the iPad, iPhone, and iPod touch, available in Apple’s App store this week. This marks the first app release for the Bob the Builder brand.

Bob the Builder: Muck’s Train to Trouble is an interactive reading experience, which also features painting activities, video clips, and games. Every page includes narration, character voices, custom animations, and easy-to-read words with highlighted text.

With this first Bob the Builder app, Hit Entertainment adds to its iOS apps portfolio, which includes apps featuring Thomas & Friends, Angelina Ballerina, Fireman Sam, and Barney.

[Read more...]

Lego Goes Digital with Life of George

Recently, Lego announced the release of Life of George, its first product to combine digital and physical play for a hands-on Lego gaming experience.

Life of George is a 12-level game that can be played in novice or expert mode. Featuring patent-pending brick recognition software powered by EyeCue, the game challenges players to build models and place them on a play mat that captures the image, then players receive a score.

George is a software engineer by day and adventurer by night, and his hobbies include travel, photography, and numbers. Players can follow and engage with George via his Facebook page.

The Lego Life of George set is available for $29.99 from Lego stores and online. A free Apple iOS application is also available for download.

[Read more...]