China Toy Fair


Oscura App Now Available on Android Phones, Tablets

Viacom International Media Network (VIMN) launched its spooky gaming app, Oscura, for Android phones and tablets. The game comes in nine different languages including, English, French, Spanish, Chinese, Korean, German, Dutch, and Brazilian Portuguese.

In the game, players attempt to restore light to a darkened land that has not seen light since the power crystals in the lighthouse exploded. Players travel through different environments, finally entering a dark and disastrous world, to save the land.

This post was originally written by Gigi Rubin and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group

Baby Genius Offers Apps

Baby Genius recently launched two apps featuring characters Frankie and Tempo. Parents can download MyPal Frankie and MyPal Tempo for iPhone, iPod Touch, or iPad for free. The MyPal Tempo musical game is a “Simon Says”-style game that teaches memory skills through music. With MyPal Frankie, Frankie will repeat anything the child says. Kids can play with Frankie and make her giggle, wiggle, or eat an apple. Videos can be recorded and saved or shared.

Introducing… Playmobil’s Apple Store Playset

Apple’s latest product is as simple as a toy! Playmobil and the technology giant have teamed up to produce the Apple Store Playset, equipped with tiny iPhones, Macbooks, iPads, and its own Genius Bar.

Kids can place “Steve Jobs” in the Keynote Theatre and brainstorm new inventions. Or, buy the Line Pack and simulate a product launch. Is that Woz on a Segway? You bet!

The set includes the store, an Apple Store staff, and more than 60 accessories. The ground floor features product demo tables, software shelves, and a kids’ corner. The top floor includes the Genius Bar and a Keynote Theater with a mini Steve Jobs figure. Those with an iPhone 4 can download a presentation from the Playmobil website, and use it as a screen behind Jobs.

For more information on the Apple Store Playset from Playmobil, click here, and watch the video above. Pictures after the jump.

[Read more...]

Senario’s Zibits Gets iPhone Game

Senario has released a new iPhone game for its popular Zibits remote control (R/C) robotics series, Zibits Rush. In the game, created by Senario and ChaYoWo Games, players can choose their own Zibits characters and complete levels in four different worlds by clearing hurdles and defeating enemies. After all levels are complete, the player’s final score is displayed and can be posted to Facebook, Twitter, or the online leader board. The game can be downloaded for 99 cents from Apple’s App Store. To learn more about Zibits, visit www.zibits.com.

First Mega Bloks App Now Available for the iPad and iPhone

In celebration of Mega Bloks’ 25th anniversary, Mega Brands is releasing its first iPhone and iPad application for preschoolers, Mega Bloks Playground. Michael Elman, partner and creative of Budge Studios, the developer and publisher of the App, describes it as “not a ‘video game’ by any means that gives you set goals and sets you up to ‘win’ or ‘lose’.”

Instead, Mega Bloks Playground is open-ended and boasts unlimited play. In the preschool interactive world there are two playable Mega Bloks buddies, a boy and a girl, who interact with in-world elements, such as swings, sets, slides, see-saws, animals, and more. Kids can drag or tap the buddies with a finger on the iPad or iPhone screen and watch them play in the playground.

The App also features piles of colorful Mega Bloks throughout the playground that kids can use to build a variety of Mega Bloks creations. The touch-play controls are specially designed to help develop fine motor skills in children ages 2 to 5.

Mega Bloks Playground is available, starting today, for the iPad ($3.99) and iPhone ($1.99), exclusively through the Apple App Store in the Game-kids section. For the first 48 hours after launch, the App will be sold for 50 percent off.

Video Game Based on Silly Bandz in the Works

Zoo Publishing is partnering with Silly Bandz to create and publish a new video game based on the company’s variously shaped, rubber band bracelets. The video game is expected to release for the iPhone and iTouch in September, with a Nintendo DS version appearing during the holiday season.

Toy Story 3 App Surpasses 1.7 Million Downloads

Coming off the announcement of the company’s acquisition of Tapulous––a Palo Alto-based leading developer of music games for the iPad, iPhone, and iPod Touch––Disney announces that the Toy Story 3 app for the iPhone and iPod touch has surpassed 1.7 million downloads in less than one month after launching on June 15, timed with the movie’s opening weekend.

A franchise portal on the iPhone, the Toy Story 3 app lets fans play, personalize, and stay connected to their favorite Toy Story characters, stories, and happenings through both free and premium content. For more information about this app, visit www.itunes.com/waltdisney.

Webosaurs Exits Beta, Enters Market With New Features

Reel FX Creative Studios (RFCS) has announced that its online educational and social game, Webosaurs, is now live following a yearlong open beta test. Based on the free-to-play model, with premium enhancements available for a price, Webosaurs is the brainchild of Reel FX Entertainment and Jacques Panis, who said he saw a market opportunity for boy-centered online entertainment after his twins found it difficult to find such content online.

Webosaurs’ official market release brings with it new content in the form of enhanced privacy controls, virtual pets, an arcade room, new quests, more Webosodes–educational, live-action clips–from Nigel Marven, new domains to explore, new games, and a virtual catalog to purchase various goods and services. A reconstructed homepage, virtual recycling program, expanded help, and a new parents page, as well as the ability to add more avatars to a user’s collection, round out the list of enhancements.

With plans for ancillary products ranging from RFCS’s iPhone app to a comic book series, Webosaurs is set to build upon its brand power. For boys–although girls can play, too–ages 5 to 10, Webosaurs combines action gaming with educational aspects to create a prehistoric experience in a COPPA-compliant environment.

Scholastic Media develops iPad apps

Scholastic Media is bringing its children’s apps for the iPhone and the iPod Touch to the iPad. The apps are based on Scholastic brands Clifford the Big Red Dog and ISpy and launched June 16 for $3.99.

Clifford’s Be Big with Words, based on the Scholastic and PBS KIDS series, encourages the development of spelling, phonics, and vocabulary skills in young readers. Users spell words and are rewarded with pictures depicting the word’s meaning.

I SPY Spooky Mansion takes users on a hidden object adventure through a mansion, where they will escape by collecting keys through solving ISpy riddles.

Both apps were launched on the iPhone last fall. ISpy Spooky Mansion has ranked among the Top 10 Paid Kids Games and the Top 20 Paid Puzzle Games categories. CLIFFORD’S BE BIG With Words has been ranked among the Top 10 Paid Educational Games as well as the Top 25 Paid Kids Games since release.

Get Fit With EA SPORTS Active 2, Microsoft Kinect

EA SPORTS, a division of Electronic Arts, Inc., announced its latest product, EA SPORTS Active 2 at the E3 Expo in Los Angeles, Calif., yesterday.

The game utilizes the full-body motion capturing features of Microsoft’s upcoming Kinect peripheral (formerly dubbed Project Natal) to provide 1:1 movement recognition and voice commands. EA SPORTS Active 2 tracks user’s fitness progress and includes a wearable heart monitor.

PlayStation 3 and Nintendo Wii version have accessories that attach to various points on the body, while iPhone and iPod Touch versions are also in the works.

EA SPORTS Active 2 will be available in the U.S. on Nov. 16.

Photo Credit: MTV Multiplayer