China Toy Fair


Gameloft and Mattel Launch Uno & Friends

uno-and-friendsGlobal digital and social game publisher Gameloft and Mattel launched Uno & Friends. Available for free on Android, iPhone, iPad, and iPod touch, Uno & Friends brings an entirely new social dimension to the classic, fast-paced, and competitive gameplay of Uno. With multiplatform play, Uno & Friends can be played anywhere at any time.

Fans can now drop Wild Draw Fours and Reverse Cards on friends, family, and Uno players the world over via smartphones and tablets. Invite and challenge up to three other players in real-time using social networks, and explore unprecedented customization for the most complete Uno experience on digital devices. [Read more...]

COMMENTARY: HolograFX Are Making 90s Kids Everywhere Jealous

As a kid growing up in the 1990s, I remember one of the coolest novelty-type items I had was a pair of glasses that reflected rainbow peace sign holograms in the dark black lenses. Today, the fun of holograms is being taken to a whole new level by Goliath Games.

After seeing Goliath’s new product line for this year at American International Toy Fair, I was taken around to the back of the exhibit to see the grand finale: HolograFX. A new augmented reality app accessory, HolograFX turns a smartphone or iPod Touch into a special effects holographic magic show. Each HolograFX box comes with 20 tricks, a free downloadable app, and stage to create a magic show with holograms.

Goliath HolograFXIn the trick that was demoed for me at Toy Fair, kids can place an image of the “corpse” of Siren Electra inside the “reanimation chamber.” Then, after a little bit of magic, a holographic image of Siren-come-back-to-life climbs out of the chamber and moves and speaks on the stage. In addition to the pre-loaded hologram images included in the set, kids ages 7 and up can become a hologram themselves! It was by far the coolest thing at Toy Fair, and I was jealous I grew up with holographic glasses instead of being able to turn myself into a hologram when I was a kid. This toy truly feels like a toy of the future.

HolograFX won’t be in stores until late summer, but the set can be preordered by clicking here.

For more commentary from Marissa, check back each Monday afternoon. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

Toy Story 3 App Surpasses 1.7 Million Downloads

Coming off the announcement of the company’s acquisition of Tapulous––a Palo Alto-based leading developer of music games for the iPad, iPhone, and iPod Touch––Disney announces that the Toy Story 3 app for the iPhone and iPod touch has surpassed 1.7 million downloads in less than one month after launching on June 15, timed with the movie’s opening weekend.

A franchise portal on the iPhone, the Toy Story 3 app lets fans play, personalize, and stay connected to their favorite Toy Story characters, stories, and happenings through both free and premium content. For more information about this app, visit www.itunes.com/waltdisney.

Scholastic Media develops iPad apps

Scholastic Media is bringing its children’s apps for the iPhone and the iPod Touch to the iPad. The apps are based on Scholastic brands Clifford the Big Red Dog and ISpy and launched June 16 for $3.99.

Clifford’s Be Big with Words, based on the Scholastic and PBS KIDS series, encourages the development of spelling, phonics, and vocabulary skills in young readers. Users spell words and are rewarded with pictures depicting the word’s meaning.

I SPY Spooky Mansion takes users on a hidden object adventure through a mansion, where they will escape by collecting keys through solving ISpy riddles.

Both apps were launched on the iPhone last fall. ISpy Spooky Mansion has ranked among the Top 10 Paid Kids Games and the Top 20 Paid Puzzle Games categories. CLIFFORD’S BE BIG With Words has been ranked among the Top 10 Paid Educational Games as well as the Top 25 Paid Kids Games since release.

Get Fit With EA SPORTS Active 2, Microsoft Kinect

EA SPORTS, a division of Electronic Arts, Inc., announced its latest product, EA SPORTS Active 2 at the E3 Expo in Los Angeles, Calif., yesterday.

The game utilizes the full-body motion capturing features of Microsoft’s upcoming Kinect peripheral (formerly dubbed Project Natal) to provide 1:1 movement recognition and voice commands. EA SPORTS Active 2 tracks user’s fitness progress and includes a wearable heart monitor.

PlayStation 3 and Nintendo Wii version have accessories that attach to various points on the body, while iPhone and iPod Touch versions are also in the works.

EA SPORTS Active 2 will be available in the U.S. on Nov. 16.

Photo Credit: MTV Multiplayer