China Toy Fair


Video: Lutz Muller Talks Toys and Movies with BNN

Lutz Muller, CEO of Klosters Trading Corp., sits down with Canada’s Business News Network to talk about Iron Man 2, Avatar, Toy Story 3, and Spin Master’s deal with Walmart for How to Train Your Dragon.

To view, click here.

Video: New “Iron Man 2″ Trailer

Iron Man 2 Takes Over Toy Fair

At Toy Fair, Marvel Entertainment, LLC debuted a slew of partners and product lines based on the company’s upcoming flick, Iron Man 2, and franchise, Marvel’s Super Hero Squad.

Hasbro, the master toy licensee for Super Hero Squad and Iron Man 2 (in theaters May 7), is introducing a wide range of toy and game products, including  action figures, roleplay, preschool toys, board games, and puzzles. At the four-day event, Hasbro debuted the new Iron Man Helmet, featuring directives from Jarvis, and a “slow release” visor, and the R/C Walking Iron Man (above), a toy that allows kids to send the character walking forward across the floor and fire projectiles from his hand and shoulder rockets.

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The Toy Book’s Toy Report 01/13/10

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.

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Sakar Signs Licenses for Iron Man 2, EA Sports

Sakar International is developing an Iron Man 2-branded line of spy gear, inspired by the upcoming movie release. The products are being developed under a license agreement with Marvel Entertainment. Expected to feature over a dozen SKUs, the product line will include spy watches, walkie talkie/voice changers, digital and video cameras, nightvision goggles, blacklight decoders, micro-listening devices, and video game accessories. Release dates will coincide with the movie’s slated opening on May 7.

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