For the first time in the company’s seven-year history, Ridemakerz will launch a national TV advertising campaign to support its new line of Xtreme Customz customizable toy cars, which are available now at Target and Toys “R” Us stores nationwide as well as Toysrus.com.
Vans and Marvel Launch Super Hero Collection Exclusively at Journeys
February 18, 2013 By
Vans and Marvel Entertainment LLC have announced a footwear collection featuring the most iconic Super Heroes of all time coming exclusively to Journeys retail locations throughout the U.S. this month. The collection will launch with Iron Man and Spider-Man, each individually depicted on Vans Classic silhouettes for adults, kids, and toddlers, with a second delivery in March featuring The Avengers. [Read more...]
Captain Action to Make a Comeback This Fall
March 15, 2011 By
Round 2 has announced that for the first time in more than 40 years, Captain Action will once again be associated with Marvel Comics characters. This fall, 1/6-scaled Captain Action costume sets of Spider-Man and Captain America will debut at Toys “R” Us and other specialty retailers. Next year, additional Marvel character costumes sets will be released, including Iron Man and Thor.
Captain Action debuted in the mid-1960s. The action figure is equipped with costumes that allows it be disguised as a number of different super heroes and comic book characters.
Fall Toy Preview: Maisto-Marvel Toy Airplanes
October 6, 2010 By
Marvel Super Hero Squad Caricature Aircrafts are new from Maisto International, Inc. Each of the six characters has its own plane and, with wingspans of approximately four inches, they’re just the right size for little hands. Kids can choose from Captain America, Dr. Doom, Iron Man, Silver Surfer, Spider-Man, and Thor. The products feature a sturdy die-cast metal and plastic construction.
For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!
Iron Man Duo to Write Script for Teenage Mutant Ninja Turtles Movie
August 23, 2010 By
According to The Hollywood Reporter, Art Marcum and Matt Holloway (Iron Man, Punisher: War Zone) have signed on to write the script for the new feature film for Teenage Mutant Ninja Turtles. The film is being produced by Platinum Dunes for Paramount. The studio hopes to pick a director and be in production next year, writes THR.
COMMENTARY: Anticipated Summer Blockbusters Inspire “Super” Toys
This summer, the big screen will light up with superheroes, including the releases of Iron Man 3 and Man of Steel. And with summer superhero movies comes superhero toys, which range from role play to action figures to slingshots. Toys inspired by movies give kids the chance to be – and play with – superheroes. Here are some of my favorites from these two upcoming films:
Iron Man 3 (May 3)
Marvel Iron Man 3 Motorized ARC FX Gauntlet
Marvel Iron Man 3 Assemblers Action Figures
The Assemblers Action Figures allow fans to recreate the excitement of the film with this
buildable line from Hasbro. Each figure features an interchangeable Armor System, allowing one figure to create more than 25 armor combinations. The armor can be switched out between the 16 available figures in the line to create hundreds of more combinations.
Man of Steel (June 14)
Man of Steel Quick Shots Basic Figures Assortment
Man of Steel Movie Masters Action Figure
Movie Masters figures from Mattel are designed with authentic detail to bring
fans’ favorite characters to life. This assortment of high-quality figures features heroes and villains from the movie Man of Steel. Fans can pose the figures in countless ways due to its high level of articulation. This action figures will be available in June.
Your adventure doesn’t have to stop once you leave the movie theater this summer. Continue fighting crime with your favorite heroes with great toys and collectibles.
For more commentary from Ali, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!