China Toy Fair


Ridemakerz Fuels Support of New Xtreme Customz Line at Mass Retailers

For the first time in the company’s seven-year history, Ridemakerz will launch a national TV advertising campaign to support its new line of Xtreme Customz customizable toy cars, which are available now at Target and Toys “R” Us stores nationwide as well as Toysrus.com.

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Vans and Marvel Launch Super Hero Collection Exclusively at Journeys

Vans and Marvel Entertainment LLC have announced a footwear collection featuring the most iconic Super Heroes of all time coming exclusively to Journeys retail locations throughout the U.S. this month. The collection will launch with Iron Man and Spider-Man, each individually depicted on Vans Classic silhouettes for adults, kids, and toddlers, with a second delivery in March featuring The Avengers[Read more...]

Captain Action to Make a Comeback This Fall

Round 2 has announced that for the first time in more than 40 years, Captain Action will once again be associated with Marvel Comics characters. This fall, 1/6-scaled Captain Action costume sets of Spider-Man and Captain America will debut at Toys “R” Us and other specialty retailers. Next year, additional Marvel character costumes sets will be released, including Iron Man and Thor.

Captain Action debuted in the mid-1960s. The action figure is equipped with costumes that allows it be disguised as a number of different super heroes and comic book characters.

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Fall Toy Preview: Maisto-Marvel Toy Airplanes

Marvel Super Hero Squad Caricature Aircrafts are new from Maisto International, Inc. Each of the six characters has its own plane and, with wingspans of approximately four inches, they’re just the right size for little hands. Kids can choose from Captain America, Dr. Doom, Iron Man, Silver Surfer, Spider-Man, and Thor. The products feature a sturdy die-cast metal and plastic construction.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!

Iron Man Duo to Write Script for Teenage Mutant Ninja Turtles Movie

According to The Hollywood Reporter, Art Marcum and Matt Holloway (Iron Man, Punisher: War Zone) have signed on to write the script for the new feature film for Teenage Mutant Ninja Turtles. The film is being produced by Platinum Dunes for Paramount. The studio hopes to pick a director and be in production next year, writes THR.