HoliDAY of Play 2015

DHX Brands Appoints Giochi Preziosi as Teletubbies Toy Distributor for Italy, Spain, and Portugal

DHXMediaOriginalTeletubbiesDHX Brands, the dedicated brand management and consumer products arm of DHX Media Ltd., has signed an agreement with Italian toy company Giochi Preziosi to distribute Teletubbies toys in Italy, Spain, and Portugal. The line will include: basic and feature plush; plastic toys including play sets, figures, and vehicles; and bath toys from master toy licensee Character Options.

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Joint Market Surveillance Action in Europe to Target Non-Compliant Noise-Making Toys

Prosafe, a not-for-profit professional organization for market surveillance authorities and officers throughout Europe, has launched a two-year joint action in which it will partner with 35 market surveillance authorities from 27 European Union (EU) member states and European Free Trade Agreement countries. The action is intended to target non-compliant products in five categories, which include noisy toys.

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Toys “R” Us Celebrates the Five-Year Anniversary of Journey Girls

Journey Girls Group ShotToys “R” Us is celebrating the fifth anniversary of its Journey Girls brand with an updated collection of fashions and highly detailed accessories. The latest Journey Girls dolls, which arrive in September, will be Italian excursion-themed.

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300,000 Come Out to Verona’s Tocatì Festival

The 12th edition of the Tocatì Festival, or International Festival of Street Games, featured Mexico as this year’s guest country. The festival, which was held in the historical center of Verona, Italy, took place on September 18 to 21.

The festival featured roughly 40 traditional games from both this year’s guest country, Mexico, and various Italian regions. About 300,000 people—matching the total from the previous year—took part in more than 40 traditional games, which filled the city streets and squares with life.

Among the Mexican games was Carrera de arihueta (played by Tarahumaras women); Juego de la caña de maíz (played by the ethnic group Tzotzil of Chiapas); and the pre-Columbian games from Sinaloa State, Ulama de antebrazo (a ball game in which the ball is hit with the forearm) and Ulama de cadera (in which the ball is hit only with the hips). There was also the Mexican game Pelota p’urepecha, played with a ball that is actually on fire. [Read more...]

Super 4 Gets Distributor in Italy and Latin America

Super4PGS Entertainment has secured broadcast deals with Cartoon Network in Italy and Latin America for the new animated series Super 4. Inspired by Playmobil’s universe, Super 4 is a CGI comedy-adventure that marks the first time the children’s brand has come to TV.

Super 4 is produced by Method Animation and morgen studios, with France Télévisions as commissioning broadcaster. PGS represents the series in all territories.