MGA Entertainment Sees Accelerated Growth in 2012

MGA Entertainment, the largest privately held U.S. based toy company, posted 41 percent dollar growth in Q3 2012 versus a year-ago, according to The NPD Group.

Within the U.S., retailers continued to see explosive growth with Lalaloopsy, a global toy powerhouse driven by robust product, entertainment, and licensing programs.  Interest in the brand continues to develop as seen with the strong sales of Lalaloopsy Silly Hair Star: Harmony B Sharpthe first-ever talking, singing, and dancing Lalaloopsy doll.

This summer, MGA debuted Bratzillaz and Novi Stars.  Bratzillaz takes girls’ imagination on a supernatural flight of imagination to reveal their own special powers. Novi Stars combines cosmic adventure with cutting edge toy features never before seen in doll play.

Outside of girls’ toys, broader support for Little Tikes helped drive sales.  Little Tikes hottest retail sellers include Little Tikes Pillow Racers and iTikesa new line of pre-school toys that can be enhanced through the technology of Apple iDevices.

iTikes Discover Tour Hits the Road to Spread the Love of Learning

In celebration of the release of iTikes, the new interactive line of pre-school toys from Little Tikes, the iTikes Discover Tour hits the open road on a U.S. bus tour of parks, playgrounds, and special events. On a mission to instill in children a love of learning, the iTikes Discover Tour is an i-tacular mobile event filled with fun activities for the whole family including a 10-foot musical keyboard where kids can learn music theory, sight reading, and pitch training; a 17-ft inflatable microscope through which families can learn about plants, fibers, and insects; an interior terrain on which everyone can explore and discover; and a photo booth.

The iTikes Discover Tour makes its debut at the L.A. County Fair in Pomona, Calif., from September 1 to 5, followed by stops at the Mountain View Art and Wine Festival in Northern California from Sept 8 to 9, and the Utah State Fair in Salt Lake City from September 13 to 15.

To learn more about iTikes and the iTikes Discover Tour, follow on Facebook and Twitter.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Little Tikes Pioneers Technology-Enhanced Educational Toys

This month, Little Tikes launches the iTikes line of pre-school toys. Designed to be enjoyed on their own, iTikes also have extended capability through free iTikes Apps. iTikes products are suitable for kids three years old and up. The following iTikes products will debut this month:

  • The iTikes Canvas comes with a classic magnetic doodle board. With the App, kids can draw with the conductive pen, play interactive learning games, and press the shapes on the sides to magically stamp images. Compatible with iPad, iPad 2, and the New iPad.
  • The iTikes Piano teaches kids how to actually play and read music, with four songs built in that can be played in four modes: Freeplay, Stepper, Solo, and Playback. With the App, kids can learn pitch training, sight-reading, and music theory. Compatible with all Apple mobile digital devices.
  • The iTikes Map includes a smart-pen that recognizes images on the map. Through the device camera and Augmented Reality, the map virtually turns into a lifelike playground. Compatible with all iPhone 3GS, iPhone 4, 4s and iPod touch 3 and 4.
  • The iTikes Microscope lets the child use a real lens-based microscope to examine and interact with 36 actual specimens. With the App, the specimens come to life with interactive 3D images and animated facts. Compatible with all Apple mobile digital devices.

All iTikes Apps can be downloaded for free on iTunes.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.