Sweet Suite 2016

COMMENTARY: Smart Technology Spans New Categories

by Reyne Rice, trend hunter, toy trend expert, industry analyst, and consultant

Resized,Reyne_RiceSmart tech for kids is no longer buzzword lingo. It has become a reality and has grown to encompass so much more than just technology added to toys to make them interesting or “tech-y.” Today, kids’ technology-enhanced products offer engaging and explorative play patterns that span a wide spectrum of categories. And while there are new technologies being used in these toys, the thrill is in the play experience, not in the technology itself. New technology enhances and extends play patterns way beyond how kids were playing in past decades. Plus, parents, older siblings, caregivers, and educators are all using new technology that companies are translating into toys and tech products for kids’ worldwide.

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COMMENTARY: New Toys Inspire Girls to Cross Stereotypical Boundaries

Some girls like to play with dolls, while others might enjoy more crafty activities. But some girls also want to take charge at an early age and are interested in subjects that are stereotypically dominated by men. Recently, there has been an emergence of toys that help young girls develop an early interest in areas such as business, math, and science, as toy companies follow the trend of encouraging young girls to follow their dreams to the career path of their choice.

Alexi.July24Fashion Angels will be launching a line of products this fall called It’s My Biz, designed to encourage tween girls to consider careers in business. Barbie launched Entrepreneur Barbie this year, drawing inspiration from female entrepreneurs who have started their own businesses, such as Rent the Runway, Girls Who Code, and Genuine Insights. Finally, Debbie Sterling, the creator of Goldieblox, created her product with the mindset of “disrupting the pink aisle” and building girls’ confidence in their spatial abilities to develop an early interest in math and science, areas usually dominated by men. [Read more...]

COMMENTARY: Back to Basics: Sketch, Doodle, Paint, and Play

TF14Logo-cityDatesAfter Toy Fair 2013, the words “and there’s an app!” were ringing in my ears for weeks. This year, however, appcessories seemed more like a taboo than anything else, with most companies shying away from toys with app-enhanced features or reliability. Honestly, it was less than disappointing. I think keeping screen time and toy time separate is perfectly acceptable, and apparently, what kids and toy buyers prefer.

This year will truly mark a return to traditional play patterns. Rainbow Loom, a simple bracelet-making kit for kids, was huge in 2013, eventually snagging four Toy of the Year (TOTY) awards, including the overall Toy of the Year. That said, Toy Fair 2014 brought tons of cool innovations in the activities category, with companies fighting to be the next big thing once the Rainbow Loom craze comes to an end. [Read more...]