Digiplush is a new toy, app, and entertainment company, featuring brands designed to enhance children’s play experience through physical toys and mobile apps for smartphones and tablets. A partnership between Kids Preferred, Creative Capers Entertainment, and Rethink Entertainment and Media, the first brand under the new Digiplush venture is BirthdayLand, which launches exclusively at Toys “R” Us this month. [Read more...]
Build-A-Bear Workshop Inc. has transformed its stores into Santa’s Workshops, is introducing eight reindeer, and will extend play beyond plush with the launch of an exclusive holiday app, Santa’s Merry Mission.
By visiting the company’s Team Santa site, children and guests can take a personality quiz to determine which of the eight reindeer is their favorite, and then follow steps to create their very own plush toy. Reindeer selections include Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, and Blitzen. A special medallion comes with each reindeer and unlocks fun features in the app, including a stable, outfits, games, and more.
Other features on the app include “Santa’s Merry Mission,” a new family Christmas story that tells the tale of how Santa partnered with Build-A-Bear Workshop this season; a sing-a-long to “Reindeer Bells” performed by Brandon Bassir, and more. The Santa’s Merry Mission app can also be downloaded for free on iTunes or Google Play.
Rubie’s Costume Co. Inc., under license with Nickelodeon, is launching official costumes for Paw Patrol. Available in child sizes toddler and small, the Paw Patrol Costume Collection includes the heroic pups Marshall, Chase, and Skye. In addition, the collection is available for pets.
Paw Patrol is a CG, action-adventure series that is currently the highest-selling preschool series on iTunes.
Dora and Friends: Into the City! will premiere in primetime on Monday, August 18, at 8:00 p.m. on Nickelodeon. The half-hour series will regularly air on weekdays during Nickelodeon’s preschool block. The original Dora the Explorer series will continue to air.
The new series takes place in the fictional city of Playa Verde, where Dora and her new friends will go on adventures. It features an interactive curriculum focusing on community service, problem solving, emotional skills, the Spanish language, and Latino culture. Throughout her journeys, Dora will use the Map App on her smartphone and a magical charm bracelet to navigate the city and overcome obstacles. Her new group of friends includes Kate, an avid reader who is dramatic and artistic; Naiya, a smart girl who excels at math and science; Emma, a driven and accomplished musician; Alana, an athletic soccer player and animal lover; and Pablo, a smart, playful, energetic athlete and explorer. [Read more...]
Today isn’t just any old Monday, but Cybertron Monday, a global event tied to the upcoming blockbuster, Transformers: Age of Extinction from Paramount Pictures. Cybertron Monday marks the launch of an all-new action figure line from Hasbro Inc., as well as licensed products based on the feature film, through participating online retailers including Amazon, Target, Toys “R” Us, Walmart, and Kmart. Fans can visit www.CybertronMonday.com for more information on where products will be available.
Hasbro’s Transformers Official Movie App, available now for download on iTunes and Google Play, features galleries stocked with movie and toy photography and videos, character bios, as well as the ability to engage in weekly app “missions.” Fans can also view exclusive Transformers: Age of Extinction cast interviews. As the film’s release date approaches, the app will be updated to include movie ticket purchasing, augmented reality features, new photography and videos, and the ability for users to build their own Transformers Construct-bot figure.
Mattel Inc. and World Wrestling Entertainment (WWE) recently launched WWE Slam City, a new kids property that includes a complete line of WWE Slam City merchandise as well as an original animated short-form series co-produced by WWE and Mattel’s Playground Productions. WWE Slam City toys, including action figures, ring sets and more, are currently available at major retail stores. In addition to toys, books and graphic novels will be available by year’s end, while a WWE Slam City mobile game will be in stores next year.
Episodes will be aired on WWESlamCity.com, Cartoonium, and YouTube in addition to TV broadcasts, live events, digital version, and social media. Other platforms include Hulu, Mattel.com, iTunes, and Playstation.
The series was filmed in the next generation of stop-motion animation. A new WWE animated character will fire all of the WWE Superstars and send them to Slam City to find day jobs. The characters, including John Cena, Randy Orton, and Sheamus will have a new lifestyle outside of the ring but will stay true to their personas.
Big Tent Entertainment will launch a retail and marketing campaign with Domo creator Tsuneo Goda for Komaneko, a cartoon cat, based on the animated short film Komaneko: The First Step. Big Tent Entertainment will kick off the campaign with the launch of an eBook based on the original animated story.
The eBook will feature a Movie Maker tool, games, and puzzles in addition to helping develop reading, learning, and language skills. Kids will also be able to personalize the eBook with their own voice and picture. Komaneko will be part of the educational Kideo eTales series and will be available on iTunes and Google Play in English, Malay, and Mandarin.
JumpStart has launched School of Dragons on mobile, featuring simultaneous, 3-D cross-platform multiplayer gameplay. The mobile game, based on the company’s massively multiplayer online role-playing game (MMORPG) School of Dragons, provides fans of DreamWorks Animation’s How to Train Your Dragon franchise a way to immerse themselves in the brand through seamless online browser and mobile gameplay. School of Dragons mobile is now available in the iTunes store for iPad 2, 3, 4, iPad mini, and iPad Air.
Since its free-to-play web browser launch in July, School of Dragons has garnered a wide fan base. Now, the game is adding a mobile app component, allowing players to dive into a 3-D MMORPG world seamlessly either through their mobile device, Facebook, or web browser. This interactive technology is one of the first of its kind in the educational MMORPG space.
As the How to Train Your Dragon world develops, so does School of Dragons. JumpStart plans for the game to integrate this popular animated franchise into various features, such as the educational and adventurous quests. The unique element to School of Dragons’ gameplay is its successful integration of education and a popular entertainment franchise. Players learn skills in Earth, Life, and Physical sciences, and other educational concepts while interacting with the characters they love, such as Hiccup, his dragon Toothless, and others.
Zact Mobile brings kid-friendly smartphone service with preloaded Disney apps and content to families across the U.S. The Zact Mobile service will come preloaded with the hit Disney apps, Toy Story: Smash It!, and, Disney Infinity: Action! It will also feature access to family-friendly content such as Disney Video, Disney Music, and Disney’s Spanish-language destination, Disney ¡Ajá!
Zact also lets parents manage their kid’s smartphone use, and helps parents remotely control when their child uses the phone, which apps they can use, and who they can contact. Parents can either use a Zact-enabled phone to control their kids phone or they can download a free app, Zact Control, from iTunes or Google Play.
The Beatrix Girls, a collectible line of pop-star dolls with their own original music, has developed a digital music platform to coincide with the dolls’ Toys “R” Us launch this holiday season. Their five-track EP, Meet The Beatrix, will be available everywhere music is consumed, including iTunes, Spotify, Amazon MP3, Muve Music, iHeart Radio, and Pandora.
Additionally, fans can receive an exclusive CD on Cyber Monday, December 2, at ToysRUs.com with the purchase of a doll. The age-appropriate tracks have been engineered by a talented team that promotes girl empowerment through the songs, “Just Bein’ Beatrix,” “Bend the Rules,” “Go Extreme,” “Doin’ My Thing,” and “Nice Try.”
The line was conceived by Sherry Gunther Shugerman, a two-time Emmy Award-winning producer and studio executive who has experience in producing The Simpsons, Rugrats, and Family Guy.
Fans can sing and dance along with The Beatrix Girls on its branded Pandora station, launching through December 31 on Pandora Internet Radio.