COMMENTARY: Preparing for Baby… Let’s Go Shopping!

As I prepare for the arrival of Baby Boy Breyer (due in July!), I’ve taken a special interest in toys and other juvenile products for infants. While I’ve saved a good deal of baby items from my daughter, now 3, it’s always nice to have new stuff for a new baby. Plus, since he is a boy, many of the pink, girly things I’d saved just won’t do. Time to shop! Here are some of the cool, sweet, and innovative new baby items I’ve recently uncovered:

Baby Snug w Activity TrayThe Mamas & Papas never fail to come through with modern, fashionable, and functional items. The Baby Snug with Activity Tray is designed for ages 3 months and up. Once a baby can support his own head, he can try out this comfy seat. It’s lightweight, can be used indoors or out, and grows with the child so it has a longer lifespan than some similar items. The removable tray can be easily wiped clean, so it can be used for meal time, or to hold toys for play time. The removable tray comes with a beaded loop, spinning lion, bendy stalk, rattle flower, and more that can be moved around to continually interest baby.

TheShadeSince I’m having a baby in July, I’ll have options I didn’t have with my daughter, who was a fall to winter baby, such as going for walks and sitting outdoors. The challenge, of course, will be protecting my little one from insects, the sun, etc. The Shade, the very first product from Imagine Baby, is the ultimate accessory for car seats and strollers and protects babies from the sun, wind, bugs, and other annoyances. It is available in four sleek colors and is compatible with just about every stroller and car seat on the market, according to the company. It offers a breathable design, and UPF 50+ Protection from UVA/UVB rays.

swaddle.mickeyAll new moms are familiar with swaddling. It takes some getting used to, and it doesn’t work for all babies, but some babies really seem to be comforted when they’re swaddled up in a soft cozy blanket. SwaddleDesigns offers an array of patterns and styles in soft cotton flannel fabric. Swaddling instructions are sewn into the blanket so new parents can swaddle successfully on the first shot. I love the Mickey and Minnie Mouse patterns, as well as the elephants & chickies.

Check back regularly for more baby product reviews from Jackie. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

PHOTO: The Toy Book Previews TMNT Line from Playmates Toys

Jackie Breyer and Laurie Schacht have some fun at Playmates ToysTeenage Mutant Ninja Turtles Toy Fair Preview in New York last week. Aside from the fun role-play lineup, we also love the Mutagen Ooze Action Figures, and the Pop-Up Pizza Playset Anchovy Alley. The pizza box pops open into a subway scene that stands 18-inches tall. Ninja action features in the play set include a portable pizza oven that flings fresh pizzas, floor traps, a tricky sewer cover that throws the bad guys for a loop, and an abandoned subway tunnel. 

The Toy Insider Announces List of HOT 20 Toys for Holiday 2012

The Toy Insider, the leading holiday gift guide for toys and gifts, announces its list of the HOT 20 toys for the holidays. This year’s list features My Magical Wand Cinderella, Monster High’s High School, and the Batman Bat-Pod, among many others, providing gift-givers with the inside scoop on the best toys and gifts for this holiday season.

The HOT 20 is the kick-off section of the Toy Insider holiday gift guide, which will appear in the November issue of Womans Day magazine, as well as www.theToyInsider.com . Now in its seventh year, this year’s Toy Insider guide is the biggest ever, filled with a list of 116 toys and gifts from more than 80 manufacturers. The Toy Insider offers toy and gift ideas for all ages and both genders, broken down by age group (0-2 years old, 3-5 years old, 6-8 years old and 9+ years old) with an in-depth description of the developmental needs and interests for each specific age group. A unique toy skill key provides consumers even greater convenience to help them pick not only the hottest toy, but also the right toy for the special child in their lives.

In addition to Laurie Schacht, the panel of toy experts includes Jonathan Samet, Publisher of The Toy Book, the leading trade publication in the toy industry, Jackie Breyer, Editor-in-Chief of The Toy Book and Reyne Rice, a leading toy trend expert.

This years HOT 20 are:

0-2 Years
Bright Starts Having a Ball 5-in-1 Sports Zone – Kids II
Cruise & Groove Ballapalooza – Fisher-Price
Lil’ Princess 3 Story Enchanted Castle – Mega Brands
Rocktivity Sit to Stand Music Skool – Playskool [Read more...]

Women in Toys Honors ‘Wonder Women’ in the Industry

On the opening night of the 109th American International Toy Fair, more than 50 of the most influential and impactful women business leaders in toys, licensing, and children’s entertainment were honored at the 8th Annual Wonder Women of Toys, Licensing, and Entertainment Awards Dinner in New York City. More than 300 industry executives attended the newly revamped event, hosted by Women in Toys (WIT), as they honored the 2012 Wonder Woman Award winners, including Adventure Publishing Group’s own Jackie Breyer and Laurie Schacht.

[Read more...]

Adorable Teddy Bear from Me To You!

Roger Murphy, CEO of Carte Blanche Greetings Ltd. in the UK, loved our coverage of their Me To You brand in our March/April issue so much, he sent me an adorable Tatty Teddy Bear! Isn’t it just the cutest, hippest little bear on the block? Tatty Teddy is headed to the U.S. in the near future, so keep your eyes peeled. Thanks, Bryan Joiner, for writing such a great story about the humble beginnings of Tatty Teddy and the evolution of Me To You!

–Jackie

Kids Wrapped Up in Another Silly Craze

Jackie Breyer gives her perspective on the Silly Bandz Craze in this NY Times Blog.

N.Y./Region
The Local – Maplewood: Kids Wrapped Up in Another Silly Craze
By TARA GEORGE
Published: April 16, 2010
If Sparkhouse Kids is like other toy stores throughout the region, 16 cases of silly bandz expected to arrive soon will sell out soon after they land on shelves.