North American International Toy Fair Still Largest Toy Show in Western Hemisphere

ToyFair15LogoLast week’s 112th North American International Toy Fair—the largest toy marketplace held in the Western Hemisphere—opened its doors to nearly 25,000 global play professionals. Owned and operated by the U.S. Toy Industry Association (TIA) in partnership with the Canadian Toy Association (CTA), Toy Fair 2015 grew in size and scope over the previous year, with a record-breaking 421,300 net square feet of exhibit space filled with 1,064 exhibitors, importers, distributors, and sales agents, and hundreds of thousands of brand-new toys and games. [Read more...]

Toy Industry Association (TIA) Elects New Leadership at Annual General Meeting

TIAAt its annual general meeting held on Monday, the Toy Industry Association (TIA) announced the election of three new members to the TIA Board of Directors for two-year terms of office expiring in February of 2017. Nominated to serve their first terms on the TIA Board were Kerry Cunnion, senior vice president of sales at Tomy International; Howard Kahn, chairman of Madame Alexander and CEO of Kahn Lucas; and Bruce Raiffe, president of Gund. [Read more...]

Toy Fair 2015 Promises to Be the Largest Yet

ToyFair15LogoThe global toy industry will gather at the 112th North American International Toy Fair this weekend for a sneak peek at this year’s new creative and skill-building toys and games. An exclusive event for trade guests and media hosted by the Toy Industry Association, Toy Fair will open its doors on February 14 for a four-day run. [Read more...]

Alex Brands Enters Licensing Agreement with Nickelodeon

AlexBrands Alex Brands has signed a licensing agreement with Nickelodeon to manufacture, distribute, and market a broad array of products based on popular characters including SpongeBob SquarePants, Dora and Friends, and Teenage Mutant Ninja Turtles.

The multi-year agreement covers multiple brands from Alex Brands including Alex Toys and Shrinky Dinks, as well as product categories such as craft kits and bath toys. Alex Brands will launch more than 30 new Nickelodeon products during North American International Toy Fair, which runs from February 14 to 17 at the Jacob K. Javits Convention Center. The items will be available to consumers starting late summer.

Blue Plate Media to Host its 8th Annual Media Lounge at Toy Fair

BluePlateMedialogoBlue Plate Media Services (BPM) will be hosting its 8th annual Media Lounge, featuring free presentations and workshops, on February 16 from 9 a.m. to 5 p.m. Coinciding with North American International Toy Fair, the event is open to Toy Industry Association (TIA) members and Toy Fair participants. Along with providing competitive industry insights, BPM experts will present their toy industry media outlook for the year, delving into media spending, media mixes, and emerging trends across various toy categories from 10 a.m. to 3:30 p.m. [Read more...]

TIA Considers Three for Board of Directors

TIAThe Toy Industry Association (TIA) nominating committee has submitted candidates for consideration by the membership, for election to the association’s board of directors. Successful candidates would serve a two-year term expiring at the annual meeting in 2017.

The proposed board members are: Bruce S. Raiffe, president of Gund; Howard Kahn, CEO of Kahn Lucas; and Kerry Cunnion, senior vice president of sales of Tomy International. Additional nominations, made in writing and signed by no less than 10 percent of the TIA’s membership, may be submitted to TIA President Carter Keithley at ckeithley@toyassociation.org no later than January 16.

Raiffe, Kahn, and Cunnion would fill the seats of retiring board members Joel Berger of Cardinal Industries Inc.; Peter Henseler of Tomy International; and D. Hugo Malan of Sears Holdings Corp.

The election of new board members will occur during the TIA Annual Business Meeting that will convene at 8 a.m. on February 16, in conjunction with North American International Toy Fair at the Jacob K. Javits Convention Center. The meeting is open to all stakeholders of the toy industry—both members and non-members.

Toy Fair 2015 Sells Out of Exhibit Space

ToyFair15LogoAs reported by the Toy Industry Association (TIA), exhibit space for the 112th North American International Toy Fair, scheduled for February 14 to 17, has officially sold out. The show has already surpassed a record-breaking 419,000 net square feet of exhibit space at New York City’s Jacob K. Javits Convention Center, and going forward, prospective Toy Fair exhibitors will be placed on a wait list (under no financial obligation).

The expanded show floor, equivalent in size to more than seven football fields, will feature hundreds of thousands of innovative new toys, games, and youth entertainment products. The North American International Toy Fair draws buyers, licensors, entertainment executives, and other play professionals from 100 countries, who will be on-hand scouting toy trends, spotting unique product lines and brands, and writing orders for next year.

Major global retail outlets already registered to attend include Toys “R” Us, Wal-Mart, Target, Amazon, Apple, and Hobby Lobby.

Painting Lulu to Launch at Toy Fair 2015

Copy.ProductshotofPaintingLuluPainting Lulu, a traditional coloring book that bridges the gap to the digital world, will officially launch in February at North American International Toy Fair, located at the Jacob K. Javits Convention Center.

Kids color in the Painting Lulu Activity Book, and then with the help of their parents, scan the page using the free Painting Lulu app on a smart device. The coloring page instantly appears on the device, and kids can continue coloring where they left off using the Painting Lulu Digital Crayon.

With a tap of the Digital Crayon, which is designed with a smooth touch and thick grip to fit in a child’s hand, kids can easily re-touch, save, and print their creations. The one-click share feature also makes it easy for kids to share their artwork with their parents.

Each 32-page Painting Lulu colouring book is made with 100 percent recycled paper, and the brand’s 10 different characters–including Milky, the milk carton; Toby, the plastic water bottle; and Max, the broken calculator–are intended to teach children about recycling while they color.

In preparation for its Toy Fair launch, Painting Lulu has engaged ChizComm Ltd. to handle marketing and communications initiatives, and Perpetual Licensing to manage license acquisitions.

Skylanders Trap Team Gameplay Truck Tour Arrives at New York Comic-Con

SkylandersTrapTeamLogoActivision Publishing Inc.’s nationwide Skylanders Trap Team First-to-Play Tour includes a lengthy stop at New York Comic-Con. Attendees and kids can play Skylanders Trap Team within a customized Game Truck, a mobile video game media room. Guests will also be treated to Skylanders-branded activities, photo opportunities with costumed characters, and giveaway items.

The Game Truck will be on-hand at New York Comic-Con, taking place at the Jacob K. Javits Convention Center, today until 7 p.m., as well as on the following dates and times: [Read more...]

Toy Fair Named One of New York’s Top Events

From advertising and technology to fashion, entertainment, sports, and more, the event planning news site BizBash has curated its 2014 list of New York’s Top 100 Events—and has named American International Toy Fair to this exclusive list. To choose and rank the Top 100 list, BizBash considers several factors including economic impact, buzz, innovation, and the event’s prominence within the communities it intends to serve. The largest toy trade show in the Western Hemisphere, Toy Fair takes place each February at the Jacob Javits Center in New York City.

Toy Fair and the rest of New York’s Top 100 Events 2014 can be found at www.bizbash.com/top-100.