China Toy Fair


What’s Your Toy Fair Product Story?

By Julie Livingston, Director of Business Development & Accounts,Child’s Play Communications; former Senior Director of Public Relations, Toy Industry Association

Reporters scouting Toy Fair for hot products and overarching trends are pressed for time and attention. On a good day, they may have an hour or so to peruse the aisles overflowing with eye candy. Keep in mind that, in addition to covering the spectacle of the show, they are also looking for alternative story angles of greater depth. Such angles may include:

  • Lifestyle trends and new ways that kids are engaging in play;
  • “Hometown heroes”- stories about unlikely toy inventors or inventions;
  • Emerging entertainment properties and licenses;
  • Made in the USA products; and
  • Brand legacy stories (including special anniversaries of best-loved brands and characters). [Read more...]

Get a Head Start on Toy Fair

By Julie Livingston, Director of Business Development & Accounts, Child’s Play Communications; former Senior Director of Public Relations, Toy Industry Association

We all know that the fourth quarter of the current year and first quarter of the new year are a marathon of events and deadlines for the toy industry. First, it is the chaos of closing out holiday orders and enjoying a brief holiday break. Then, for many, it’s on to the Hong Kong Toys & Games Fair, followed by Nuremberg and then the annual New York Toy Fair at the Jacob K. Javits Center from February 10 to 13. With such a compressed timetable, every minute in pre-Toy Fair planning counts.

The annual event draws approximately 1,000 global media representatives from top tier outlets including The Today Show, The View, CNN, the Associated Press, The New York Times, NY Daily News, Wall Street Journal, and many more. Media publicity affords toy companies with valuable promotion and exposure, which can help to hype “driver products”–those in-demand items expected to be hot sellers for the 2013 holiday season.   [Read more...]

NRF to Welcome Walmart President, CEO as Keynote at Retail’s BIG Show 2013

The National Retail Federation has announced that Bill Simon, president and chief executive officer of Walmart U.S. will keynote Retail’s BIG Show, held from January 13 to 16 at the Jacob K. Javits Center in New York City. Simon’s keynote, titled “A Job to Do: Retail’s Role in an American Renewal,” is scheduled for Tuesday, January 15 at 8:30 a.m.

In his keynote address, Simon will make the case that leadership from within the retail industry is needed now more than ever when it comes to issues like the economy and job creation.

Retail’s Big Show and Expo serve as the world’s leading retail event, bringing 25,500 retail executives and vendors from more than 75 countries together for educational and networking opportunities. The convention has been ranked as one of the Top 200 events in North America, as well as one of the 50 fastest-growing events. Other speakers will include executives from Coca Cola, Belk, Sony, and Deloitte.

Engage! Expo to be Held During Toy Fair Once Again

Engage Digital Media (EDM) has announced that its  Annual Engage! Conference and Expo will co-locate with the Toy Industry Association‘s (TIA) American International Toy Fair for the second time.

The second co-location, planned for February 15-16 at New York City’s Jacob K. Javits Convention Center, will coincide with the four-day Toy Fair event, which will be held February 13-16.

Next year, Toy Fair will celebrate its 108th anniversary. According to TIA, participation last year increased 4 percent over 2009, to approximately 25,000 people. [Read more...]