Disguise Celebrates Halloween with Popular Licenses

DisguiselogoDisguise Inc.’s Halloween costume line-up for this year includes popular characters for the entire family based on theatrical blockbusters, popular television shows, pop culture, and more.

This year’s line-up includes toddler and children’s costumes for Elsa, Anna, and Olaf from Disney’s Frozen, as well as an adult Elsa costume. From Disney’s Maleficent, Maleficent and Aurora costumes are available in sizes for children and adults. Disney Junior properties such as Sofia the First and Doc McStuffins have costumes in baby, toddler, and child sizes.

The classic Minnie Mouse costume is available in sizes ranging from baby to adult. Super Mario Bros fans can dress up as their favorite characters including Mario, Luigi, and Princess Peach. Costumes for Bumblebee and Optimus Prime from Hasbro’s Transformers are available in baby to adult sizes.

Children and adult fans of Hasbro’s My Little Pony can dress up as their favorite characters, including Rainbow Dash and Pinkie Pie. Accessories and costumes for Saban’s Power Rangers span from baby, to child, to adult.

The costumes are available at mass market, specialty, and online retail outlets including Target, Wal-Mart, Toys “R” Us, Spirit, Buy Seasons, and more.

Disguise Renews Agreements with Top Entertainment Properties and Brands

july28 Jakks-Pacific-LogoJakks Pacific Inc. announced that its Halloween costume division, Disguise, has renewed and expanded agreements for multiple top entertainment properties to produce Halloween costumes and accessories launching at retailers nationwide this Halloween season.

Disguise has renewed its licensing contract with American Greetings Properties to create costumes and accessories for the Care Bears property and has expanded their agreement to now include Strawberry Shortcake.

Disguise has also renewed its agreements with Twentieth Century Fox Consumer Products and Warner Bros. Consumer Products  to produce costumes and accessories for The Simpsons, Family Guy, and the Austin Powers franchise, which will be available at retailers nationwide for the 2014 Halloween season.

 

Saban Brands, Jakks Pacific Team Up for Emojiville

EmojivilleSaban Brands and Jakks Pacific Inc. have collaborated on a multi-platform property, Emojiville. Saban Brands will launch Emojiville as an original web series this fall, and is developing a TV series for the brand. The new series will follow five emoji friends in the town Emojiville.

Jakks Pacific will develop consumer products, a toy line, and technology products for the property. Saban Brands will lead the content, distribution, marketing, promotion, and other licensing for the brand.

Disguise Receives Vendor Partner of the Year Award from Spirit Halloween

DisguiselogoDisguise, the Halloween costume division of Jakks Pacific Inc., has received the Vendor Partner of the Year Award from Spirit Halloween for its contributions to the costumes and accessories categories. The award is based on innovations, new licenses, service level, and strategic approaches to sales and profit.

“We are honored to receive the Vendor Partner of the Year Award from Spirit Halloween,” said Joe Anton, president of Disguise. “It has been a pleasure collaborating with the entire Spirit team on unique Disguise programs to make Spirit stores the ultimate Halloween destination for families. Our partnership with Spirit Halloween has allowed us to create unique products not offered in any other retail channel while increasing sales year after year.”

Disney Releases Toys in Time for Maleficent Film Premiere

Aurora.MaleficentDisney Consumer Products has unveiled a new collection of products based on Maleficent, the impending Walt Disney Studios live-action movie that explores the untold story of Disney’s most iconic villain from the classic film, Sleeping Beauty. The collection includes dolls, figures, and role-play items.

Jakks Pacific will introduce Maleficent and Aurora Collector Fashion Dolls, which stand 11.5 inches tall, as well as Maleficent’s Glow Horns, inspired by the iconic horns from the film. Funko will have Maleficent and Aurora POP! figures.

The Disney Store will introduce the Aurora Deluxe Costume Collection, which includes a deluxe costume featuring lace detailing, floral accents, and other embellishments. Meanwhile, the Disney Store’s Maleficent Film Collection Dolls are designed to depict the title character and Aurora from the film.

Maleficent arrives in theaters on May 30.

The Future of Jakks Pacific Is Looking Marvel-ous

JakksJakks Pacific Inc. will launch a line of toys based on existing and upcoming Marvel characters and properties. The collection will include R/C vehicles, electric- and battery-operated train and track sets, and handheld 3D character flashlights based on Marvel animated series Ultimate Spider-Man, Hulk and the Agents of S.M.A.S.H., and Marvel’s Avengers Assemble. There will also be toys based on upcoming Marvel theatrical releases, including Marvel’s Avengers: Age of Ultron and Marvel’s Ant-Man. These products are expected on retailers’ shelves nationwide next year.

Toys “R” Us Canada Honors Jakks Pacific for Cabbage Patch Kids Launch

JakksJakks Pacific was honored with the 2013 Product Launch of the Year award from Toys “R” Us Canada. Toys “R” Us recognized Jakks Pacific both for its overall business partnership, as well as the exceptional launch of the 30th anniversary of Cabbage Patch Kids last year.

toysrus“We accept this award with gratitude and look forward to continually growing our partnership with Toys “R” Us, as we bring innovative products to all children,” said Steve Morris, senior vice president of Jakks Pacific Canada.

For the anniversary, Jakks Pacific Canada and Toys “R” Us Canada appealed to multiple generations with a program that included media events, exclusive product offerings, and a 30th birthday celebration in select Toys “R” Us stores throughout Canada. The award marks the third consecutive year that Jakks has received an honor by the toy retailer.

Jakks Pacific and Nickelodeon Enter into Licensing Agreement for Teenage Mutant Ninja Turtles

NickTMNTJakks Pacific Inc. has entered a licensing agreement with Nickelodeon to manufacture, distribute, and market a line of specialty figures and toys in the U.S. based on the network’s Teenage Mutant Ninja Turtles animated series. The agreement will include Jakks Pacific’s Hero Portal TV video game platform, Plug It In & Play TV Games products, and large-scale figures.

The new line will launch this fall, coinciding with the August 8 release of Paramount Pictures’ feature film, Teenage Mutant Ninja Turtles.

COMMENTARY: Prepare for Upcoming Summer Blockbusters with These Toys

The beach, barbecues, and time off from school are some of the most beloved parts of summer vacation. However, we can’t forget about summer blockbusters. While we are still getting over winter weather here in New York City, I can’t help but get into the summer mood hearing all about the movies that are fast approaching. And to make it even better, this summer’s movies have inspired some awesome products. I was happily surprised to see some versatile items that both kids and adults can enjoy, and have compiled some of my favorites below:

Apr2.SpidermanThe Amazing Spider-Man 2 Mega Blaster Web Shooter with Glove by Hasbro can make a kid feel like his or her favorite superhero. The product comes with a glove just like Spider-Man’s and a wrist-mounted shooter that blasts either water from the refillable water cartridge or the Spidey Shot Web Fluid. Both units are included in the package and are triggered by the push of a small lever with two middle fingers. The Spidey Shot Web Fluid is essentially a type of aerosol string, like Silly String, that comes out in a continuous line that feels like foam. After a few minutes, the fluid dries out and is easily removable from any surface. Although I prefer the web fluid over the water, both methods of simulating Spider-Man make a great way for kids to spend time outside. Kids can definitely enjoy this toy all spring before the movie comes out in May. [Read more...]

Daniel Tiger’s Neighborhood Toy Line to Expand

DanielTigerThe Daniel Tiger’s Neighborhood product line will include more products and enter major retail chains this year. Jakks Pacific will expand the brand’s range of toys, as well as venture into new categories including books and costumes, the latter through its Disguise division. In addition, University Games will offer puzzles and games such as the Colorform Deluxe Playset.

The new toys and games are part of an overall retail expansion, which includes Kmart and Target introducing a selection of licensed merchandise, and Barnes & Noble launching a full line of books from Simon & Schuster Children’s Publishing under Simon Spotlight. Daniel Tiger Neighborhood products will also be introduced to Canadian retailers for the first time.