Sweet Suite 2016

Jakks Pacific Announces TMNT Toys for Fall

jakks_logo_new copyJAKKS Pacific Inc., in conjunction with Nickelodeon, has received the global licensing rights to manufacture, market, and distribute several new toys launching this fall that feature popular characters from the Teenage Mutant Ninja Turtles TV series.

The full line of JAKKS Pacific 2016 Teenage Mutant Ninja Turtles toys includes XPV RC Skateboarding Mikey, where kids can control the turtle and have him perform skateboard tricks and incredible moves such as wheelies, 360s, one-footed spins and more; Big-Figs Teenage Mutant Ninja Turtles 48.5-Inch Figures, which have five points of articulation and come with a weapon belt and two removable ninja swords; and Ba-BOOM-ies Blind Packs, where each balloon features favorite licenses and characters for collecting and trading.

Seasonal toys available now include the Teenage Mutant Ninja Turtles Fold N’ Go Chair, Teenage Mutant Ninja Turtles Half Shell Heroes Turtles Extreme Basketball, Teenage Mutant Ninja Turtles Activity Table Set, Teenage Mutant Ninja Turtles 16-Inch Big Wheel, and Teenage Mutant Ninja Turtles Color n’ Play Activity Playland.

Jakks Pacific Introduces New Toys Inspired by Warcraft

JakksWarcraftJakks Pacific has released its full assortment of collectible figures and role-play items inspired by the Legendary and Universal Pictures‘ new film, Warcraft. The full line of toys features a variety of characters in different scales, representing both the Alliance and the Horde. The line is available exclusively at Toys “R” Us, and will be available at all mass retailers in June, coinciding with the release of the movie.

Jakks Pacific Introduces Batman v Superman: Dawn of Justice Big Figs

JakksBigFigsJakks Pacific has has expanded its Big Fig action figure line with new superheroes inspired by Batman v Superman: Dawn of JusticeThe assortment includes Batman, Superman, and Wonder Woman as fully articulated action figures. The new figures are available in 20-inch and 31-inch scales at retailers nationwide.

Jakks Pacific, CNE Enter Multi-Year Licensing Agreement

Jakks Pacific LogoJakks Pacific has secured a multi-category licensing agreement with Cartoon Network Enterprises for The Powerpuff Girls. Disguise Inc., the Halloween costume division of Jakks Pacific, will produce Halloween costumes and accessories based on the animated series. The agreement also gives Jakks Pacific the rights to manufacture and distribute everyday dress-up and accessories to all channels in North America.

The Powerpuff Girls costumes from Disguise and the dress-up items and accessories from Jakks Pacific are scheduled to be available at retailers nationwide next year.

Jakks Pacific and NantWorks to Continue DreamPlay Toys

Jakks Pacific LogoJakks Pacific Inc. and NantWorks LLC have renewed their DreamPlay Toys LLC joint venture for an additional three years through September 2018. DreamPlay Toys develops, markets, and sells toys and consumer products incorporating NantWorks’ proprietary ID image recognition technology.

COMMENTARY: The More Things Change with Star Wars Licensed Toys…

Star Wars: The Force Awakens Kylo Ren 20-inch figure, from Jakks Pacific

A long weekend ago, in a toy store far, far more crowded than I had anticipated (Toys “R” Us Times Square, though I really should have known better at that point), I checked out Destination: Star Wars—The Exhibition, which showed off Star Wars toys past and present. It closed this past Monday, but photos of all the exhibits can still be found online. Besides the opportunity to see vintage Star Wars toys, it was worth visiting because located over in its own themed corner of the store were all the new toys launched in anticipation of the upcoming, Star Wars: The Force Awakens.

[Read more...]

New Star Wars: The Force Awakens Toys and Other Products Go on Sale Everywhere

Force-Friday-logo-RED[1].jpgToday, merchandise inspired by the highly anticipated Star Wars: The Force Awakens launched at retailers as Force Friday officially went underway. More than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.

[Read more...]

The Force Will Be Strong at Toys “R” Us Times Square on September 4

Star Wars Millennium Falcon Spaceship from Kenner (1979)

Star Wars Millennium Falcon Spaceship from Kenner (1979), on display as part of Destination: Star Wars—The Experience

When the clock strikes 12:01 a.m. on September 4, all Toys “R” Us stores in the U.S. will open their doors, giving customers the opportunity to purchase hundreds of new Star Wars playthings, including a wide variety of merchandise not available anywhere else.

[Read more...]

Disguise and The LEGO Group to Build New Line of Costumes

DisguiseLogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with the LEGO Group for children’s Halloween costumes, role play, and accessories based on popular LEGO characters. The multi-year, multi-category agreement grants Disguise rights to distribute its LEGO licensed products across North America, Europe, Korea, and China.

[Read more...]

COMMENTARY: Oversized Toys Are the New Big Thing

Teenage Mutant Ninja Turtle Leonardo, from Jakks Pacific

There’s the old saying, “Go big or stay home.” Well, at the recent Sweet Suite event that was part of this year’s Blogger Bash, a lot of toy companies gathered in New York City to show off their wares, and many of them brought big toys. And by big, I mean that if placed side-by-side the average action figure, doll, ride-on, etc., these toys easily dwarfed the competition.

[Read more...]