Disney Consumer Products will launch Keys to the Kingdom, a multi-platform experience that will drive awareness and excitement for new Disney Princess product offerings across multiple categories at retail. Disney Princess fans will have the opportunity to unlock music videos, special content, and app extensions through activations across retail that celebrate the inner qualities of the Disney Princess characters. [Read more...]
Jakks Pacific Inc. was awarded the Vendor of the Year Award from Toys “R” Us. The award is presented annually to business partners that have helped the company become a resource for kids and families.
“We are honored to receive the ‘Vendor of the Year’ Award from Toys “R” Us,” says Jack McGrath, Chief Operating Officer, Jakks Pacific Inc. “The partnership between Jakks and Toys “R” Us is truly collaborative. Toys “R” Us highlighted our ability to spot trends early in the year and swiftly and efficiently bring products to market. We look forward to continue being a valuable business partner to Toys “R” Us.”
Jakks Pacific Inc. has been granted the rights to manufacture, market, and distribute a line of consumer products based on the Minions from Universal Pictures and Illumination Entertainment’s Despicable Me franchise, as well as their upcoming film, Minions, which arrives in theaters in July. The licensing agreement, awarded by Universal Partnerships & Licensing, covers inflatable ball pits, wagons, arcade games, The Original Big Wheel, outdoor children’s furniture, and more. These products are expected to launch at North American retailers this spring.
“We are pleased to be a part of the phenomenally successful Despicable Me franchise, and the highly anticipated Minions film, by offering an array of products that feature popular characters from the films,” says Tara Hefter, vice president of licensing, Jakks Pacific Inc. “We are excited to bring a new line of products to these films’ fans.”
COMMENTARY: Disney Frozen Poised to Dominate Again, or, We Welcome Our New Toy Overlords from Arendelle
If you work in the toy industry, you’re probably familiar with Disney Frozen as a powerhouse license. According to data from The NPD Group, it was the top gainer among all toy properties last year, generating $531 million in toy sales across more than 39 categories. This is well and good for the toy companies fortunate enough to have partnered up with Team Elsa. On the flip side, if recent events are any indication, not having the license for Disney Frozen has the potential to be hazardous. [Read more...]
Jakks Pacific Inc. has secured a licensing agreement for multiple product categories based on Microsoft Studios‘ video game, Halo. The agreement grants Jakks Pacific worldwide rights to produce large-scale action figures based on the property, including the upcoming, Halo 5: Guardians, debuting this fall. [Read more...]
To date, the toy has won more than a dozen awards and topped holiday retailer lists. Snow Glow Elsa magically lights up and says 15 phrases from the film, Frozen. The doll also sings the hit song, “Let is Go,” in up to 25 languages depending on where she is purchased globally.
A real-life sibling rivalry exists between Disney’s Frozen Elsa and Anna products—with one sister clearly winning. According to a Wall Street Journal article published last month, Disney marketing executives expected the sisters to be equals in popularity. As such, they were caught off-guard by the overwhelming preference for Elsa, who outsells Anna in dolls, toys, costumes, and other items. Disney, in response, makes sure to keep Elsa items in-stock at stores: For example, about 10 percent more Elsa dolls are stocked than Anna ones at Wal-Mart, according to the same Wall Street Journal article.
To help combat the Frozen sibling rivalry, companies are selling dolls with both sisters, and sales data from last holiday season shows that girls want to play with dolls or role-play with costumes featuring both characters. In turn, companies such as Jakks Pacific, as well as retailers like Toys “R” Us, are making and selling products, respectively, that involve the two sisters. [Read more...]
Jakks Pacific has extended its contract for the hit boys action property Slugterra from Nerd Corps Entertainment Inc. The toy manufacturer’s Slugterra toy line launched in the U.S. in February of 2013, several months after the series’ premiere in October of 2012.
Originally consisting of collectible slug figures, blasters, and darts, Jakks Pacific has since expanded the line to include human action figures, vehicles, plush, and stretchy velocimorph flyers. New styles of blasters and darts, as well as several waves of new slug figures have also been introduced.
To date, Jakks Pacific’s Slugterra toys have launched in dozens of countries, and the inclusion of exclusive game codes for Nerd Corps’ online Slugterra games and mobile game, Slug It Out!, will soon be implemented globally. The fourth wave of slug figures is slated to arrive at Toys “R” Us across the U.S. this fall, accompanied by a Toys “R” Us-exclusive 10-pack of the second wave of slugs.
Nerd Corps recently announced a green light for a third season of Slugterra, slated to begin rolling out next summer. Jakks Pacific, meanwhile, will introduce new waves of toys through next year.
Jakks Pacific Inc. and Meisheng Culture & Creative Corp. Ltd., a Chinese entertainment and cultural production industry group, have entered into a joint venture to provide Jakks licensed and non-licensed toys and consumer products to certain territories in China. The joint venture will include a subsidiary in the Shanghai Free Trade Zone, which is expected to sell, distribute, and market the products.
Jakks Pacific will provide dolls, plush, role play products, action figures, costumes, seasonal items, technology and app-enhanced toys, and more, based on its entertainment licenses and proprietary brands.
“Through our partnership with Meisheng, with their trusted name and strong foothold in the Chinese market, we are aiming to bring our diverse portfolio of toys and consumer products into the robust Chinese market to allow millions of families to enjoy our great brands and products,” said Stephen Berman, chief executive officer at Jakks Pacific.
In a statement, Xiaoqiang Zhao, the chairman of Meisheng Cultural & Creative Corp. Ltd., cited the joint venture with Jakks as advantageous to the development of the Chinese toy market.