Jakks Pacific Enters Global Licensing Deal for DC Super Hero Girls

Jakks DCSHG SocialJakks Pacific Inc. partnered with Warner Bros. Consumer Products, on behalf of DC Entertainment, for a multi-year, global licensing deal to manufacture, market, and distribute large action-pose dolls, dress-up, and Get Ready for Action items based on the DC Super Hero Girls universe.

DC Super Hero Girls follows female Super Heroes and Super Villains of the DC universe during their high school years, before they discover their full super power potential. Each character has his or her own storyline that explores what teen life is like as a Super Hero, including discovering unique abilities, nurturing powers, and mastering the fundamentals of being a hero.

Jakks’ DC Super Hero Girls line will be available at retailers this fall.

Jakks Pacific Launches Smurfs Toy Line

Jakks_Smurfs

Jakks Pacific Inc., Lafig Belgium S.A., and Sony Pictures Consumer Products partnered for the global launch of Smurfs toys inspired by the animated film Smurfs: The Lost Village, from Sony Pictures Animation.

Jakks’ range includes figurines, play sets, and talking plush that will feature Smurfs characters including Smurfette, Clumsy, and Hefty. Key items include Smurfs and Animal Friends Assortment; 8-inch Bean Bag PlushSmurf Vehicle PacksTalking Feature Plush; Smurf Mushroom House Playsets; and Jumbo Basic Plush. [Read more...]

Disney Channel Renews Elena of Avalor for Season Three, Expands Licensees

ELENADisney Channel ordered a third season of Elena of Avalor, an animated series that follows a brave and adventurous teenager who rules her kingdom. The series premiered last summer in the U.S. and targets kids ages 2 to 11. Elena of Avalor holds the number one spot in its timeslot in the U.S., the UK, Spain, and Portugal. Episodes from the second season will premiere this fall on Disney Channel and Disney Junior. [Read more...]

Jakks Retires $11.548 Million of Company’s 2018 Convertible Senior Notes

jakks_logo_new copyJakks Pacific Inc. agreed with a holder of its convertible senior notes due in 2018 to exchange $11.548 million face amount of such notes for 865,000 shares of its common stock and approximately $7.0 million in cash. After such exchange the balance of the face amount of the 2018 notes will have been reduced to approximately $54.7 million from approximately $66.3 million. [Read more...]

Disguise, Mojang, and Microsoft Partner for Minecraft Costumes

DisguiseLogoDisguise Inc., the Halloween costume division of Jakks Pacific, secured a worldwide licensing agreement with Mojang and Microsoft to create children’s Halloween costumes, accessories, and everyday dress up based on Minecraft. Minecraft is a sandbox video game where players dig (mine) and build (craft) 3-D blocks within a large world of varying terrains and habitats to explore.

Marvel Unveils Heroes Come In All Sizes Retail Campaign

MarvelHeroesAllSizesDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign, Marvel Heroes Come in All Sizes, this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and will be available in categories including home entertainment, television, publishing, and digital content. At retail, Marvel Heroes Come in All Sizes will follow the success of the fall campaign, Marvel Super Hero Spectacular, with new product launches and in-store statements, including Hasbro for six-inch Marvel Legends figures; Funko for larger-scale collectible characters; Lego for updated Mighty Micros; Jakks Pacific for Tsum Tsum characters; Jada Toys for die-cast figures; and Schleich for a collectible figure lineup.

Retail partners will feature marketing campaigns, which include branded end caps at Walmart and Target; Toys “R” Us will debut a front-of-store “What’s Hot” feature; Kohl’s will promote Marvel softlines and toys; and Amazon will offer marketing support for DVDs, books, and licensed product.

Disney Consumer Products and Interactive Media will support the campaign with a series of new brand-driven marketing spots and influencer campaigns.  There will also be a stop-motion advertainment spot that will use Hasbro action figures, which will be released in February.

Disguise to Launch The Lego Batman Movie Costumes

Disguise Inc., the Halloween costume division of Jakks Pacific Inc., will create kids’ Halloween costumes and everyday dress-up based on Lego Batman and Lego Batgirl characters from the feature film The Lego Batman Movie, opening Feb. 10. [Read more...]

eOne Signs 10 New Partners for PJ Masks

eOnePJMasksEntertainment One (eOne) is expanding its consumer products offerings for its series PJ Masks, which airs on Disney Channel and Disney Junior in the U.S. The new products will debut at retailers in the U.S. this fall. [Read more...]

Disguise Adds New Lego Costumes This Halloween

DisguiseLegoDisguise Inc., the costume division of Jakks Pacific Inc., will launch a line of costumes and accessories based on Lego Ninjago and Lego Nexo Knight minifigures. The costumes will be available at retailers nationwide in September.

The Ninjago costumes will feature Kai, Lloyd, Jay, and Nya. The Nexo Knights costumes will feature Clay, Aaron, and Lance. The tunics resemble the LEGO minifigure style, while the Prestige costumes include minifigure pants. Each Ninjago costume has a long-sleeved tunic with print on the front and back and a metallic print emblem, while the Nexo Knights costumes include a long-sleeved tunic with padded shoulder armor detail and print on the front and back. [Read more...]

Jakks Pacific Rolls Out World of Nintendo Items

c30907ba-b9f5-4172-bbdc-e99a23ae9e8dJakks Pacific Inc. has expanded its licensed World of Nintendo product line with new figures and plush items available this spring. New items include 2.5-inch figures and plush toys with sound effects from the game, and are available now at mass retailers online and in-store.

The World of Nintendo Plush are 7.5 inches and feature characters from the franchises of Super Mario, The Legend of Zelda, Star Fox, Donkey Kong, Animal Crossing, Splatoon, and more, and the World of Nintendo Sounds Plush are plush with embroidered details with motion-activated sounds from the game. Kids can collect characters from Super Mario, The Legend of Zelda, Metroid, Donkey Kong, Animal Crossing, and more in 2.5-inch limited articulation figures and 4-inch figures.