Marvel Unveils Heroes Come In All Sizes Retail Campaign

MarvelHeroesAllSizesDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign, Marvel Heroes Come in All Sizes, this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and will be available in categories including home entertainment, television, publishing, and digital content. At retail, Marvel Heroes Come in All Sizes will follow the success of the fall campaign, Marvel Super Hero Spectacular, with new product launches and in-store statements, including Hasbro for six-inch Marvel Legends figures; Funko for larger-scale collectible characters; Lego for updated Mighty Micros; Jakks Pacific for Tsum Tsum characters; Jada Toys for die-cast figures; and Schleich for a collectible figure lineup.

Retail partners will feature marketing campaigns, which include branded end caps at Walmart and Target; Toys “R” Us will debut a front-of-store “What’s Hot” feature; Kohl’s will promote Marvel softlines and toys; and Amazon will offer marketing support for DVDs, books, and licensed product.

Disney Consumer Products and Interactive Media will support the campaign with a series of new brand-driven marketing spots and influencer campaigns.  There will also be a stop-motion advertainment spot that will use Hasbro action figures, which will be released in February.

Disguise to Launch The Lego Batman Movie Costumes

Disguise Inc., the Halloween costume division of Jakks Pacific Inc., will create kids’ Halloween costumes and everyday dress-up based on Lego Batman and Lego Batgirl characters from the feature film The Lego Batman Movie, opening Feb. 10. [Read more...]

eOne Signs 10 New Partners for PJ Masks

eOnePJMasksEntertainment One (eOne) is expanding its consumer products offerings for its series PJ Masks, which airs on Disney Channel and Disney Junior in the U.S. The new products will debut at retailers in the U.S. this fall. [Read more...]

Disguise Adds New Lego Costumes This Halloween

DisguiseLegoDisguise Inc., the costume division of Jakks Pacific Inc., will launch a line of costumes and accessories based on Lego Ninjago and Lego Nexo Knight minifigures. The costumes will be available at retailers nationwide in September.

The Ninjago costumes will feature Kai, Lloyd, Jay, and Nya. The Nexo Knights costumes will feature Clay, Aaron, and Lance. The tunics resemble the LEGO minifigure style, while the Prestige costumes include minifigure pants. Each Ninjago costume has a long-sleeved tunic with print on the front and back and a metallic print emblem, while the Nexo Knights costumes include a long-sleeved tunic with padded shoulder armor detail and print on the front and back. [Read more...]

Jakks Pacific Rolls Out World of Nintendo Items

c30907ba-b9f5-4172-bbdc-e99a23ae9e8dJakks Pacific Inc. has expanded its licensed World of Nintendo product line with new figures and plush items available this spring. New items include 2.5-inch figures and plush toys with sound effects from the game, and are available now at mass retailers online and in-store.

The World of Nintendo Plush are 7.5 inches and feature characters from the franchises of Super Mario, The Legend of Zelda, Star Fox, Donkey Kong, Animal Crossing, Splatoon, and more, and the World of Nintendo Sounds Plush are plush with embroidered details with motion-activated sounds from the game. Kids can collect characters from Super Mario, The Legend of Zelda, Metroid, Donkey Kong, Animal Crossing, and more in 2.5-inch limited articulation figures and 4-inch figures.

Jakks Pacific Announces TMNT Toys for Fall

jakks_logo_new copyJAKKS Pacific Inc., in conjunction with Nickelodeon, has received the global licensing rights to manufacture, market, and distribute several new toys launching this fall that feature popular characters from the Teenage Mutant Ninja Turtles TV series.

The full line of JAKKS Pacific 2016 Teenage Mutant Ninja Turtles toys includes XPV RC Skateboarding Mikey, where kids can control the turtle and have him perform skateboard tricks and incredible moves such as wheelies, 360s, one-footed spins and more; Big-Figs Teenage Mutant Ninja Turtles 48.5-Inch Figures, which have five points of articulation and come with a weapon belt and two removable ninja swords; and Ba-BOOM-ies Blind Packs, where each balloon features favorite licenses and characters for collecting and trading.

Seasonal toys available now include the Teenage Mutant Ninja Turtles Fold N’ Go Chair, Teenage Mutant Ninja Turtles Half Shell Heroes Turtles Extreme Basketball, Teenage Mutant Ninja Turtles Activity Table Set, Teenage Mutant Ninja Turtles 16-Inch Big Wheel, and Teenage Mutant Ninja Turtles Color n’ Play Activity Playland.

Jakks Pacific Introduces New Toys Inspired by Warcraft

JakksWarcraftJakks Pacific has released its full assortment of collectible figures and role-play items inspired by the Legendary and Universal Pictures‘ new film, Warcraft. The full line of toys features a variety of characters in different scales, representing both the Alliance and the Horde. The line is available exclusively at Toys “R” Us, and will be available at all mass retailers in June, coinciding with the release of the movie.

Jakks Pacific Introduces Batman v Superman: Dawn of Justice Big Figs

JakksBigFigsJakks Pacific has has expanded its Big Fig action figure line with new superheroes inspired by Batman v Superman: Dawn of JusticeThe assortment includes Batman, Superman, and Wonder Woman as fully articulated action figures. The new figures are available in 20-inch and 31-inch scales at retailers nationwide.

Jakks Pacific, CNE Enter Multi-Year Licensing Agreement

Jakks Pacific LogoJakks Pacific has secured a multi-category licensing agreement with Cartoon Network Enterprises for The Powerpuff Girls. Disguise Inc., the Halloween costume division of Jakks Pacific, will produce Halloween costumes and accessories based on the animated series. The agreement also gives Jakks Pacific the rights to manufacture and distribute everyday dress-up and accessories to all channels in North America.

The Powerpuff Girls costumes from Disguise and the dress-up items and accessories from Jakks Pacific are scheduled to be available at retailers nationwide next year.

Jakks Pacific and NantWorks to Continue DreamPlay Toys

Jakks Pacific LogoJakks Pacific Inc. and NantWorks LLC have renewed their DreamPlay Toys LLC joint venture for an additional three years through September 2018. DreamPlay Toys develops, markets, and sells toys and consumer products incorporating NantWorks’ proprietary ID image recognition technology.