China Toy Fair


Jakks’ New Godzilla Makes a Big First Impression

Jakks.GodzillaJakks Pacific has released this image of its new, massive Godzilla figure measuring over 43 inches in length. Inspired by Warner Bros.‘ and Legendary Pictures’ upcoming Godzilla, the figure is now available at Toys “R” Us stores nationwide.

Jakks Pacific, Saban Renew Licensing Agreement

Jakks Pacific has renewed its licensing agreement with Saban Brands to produce Power Rangers Halloween costumes and accessories for kids and adults. In addition, the agreement has expanded to produce Hero Portal, a next generation system. Power Rangers Super Megaforce costumes and the Hero Portal system will hit the shelves nationwide this fall.

The Year’s Most Outstanding Toys and Games Honored at TOTY Awards

Rainbow LoomOn February 15, the eve of American International Toy Fair, hundreds of toy executives and industry guests gathered at the Grand Hyatt Hotel in New York City for the 14th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. Rainbow Loom, from Choon’s Design LLC, won Toy of the Year as well as prizes in three additional categories, while GoldieBlox and the Spinning Machine, from GoldieBlox Inc., took home the People’s Choice award by pulling in the most online votes from consumers.

The event also featured five inductions into the Toy Industry Hall of Fame: Jill Barad, former chairman and CEO, Mattel; Horst Brandstätter, president and owner, Playmobil/geobra Brandstätter GmbH & Co. KG; Jack Friedman, former chairman, CEO, and co-founder, Jakks Pacific; and Arthur “Spud” Melin and Richard Knerr, co-founders of Wham-O Toy. [Read more...]

Warner Bros. Consumer Products Brings Godzilla-Sized List of Licensees to Toy Fair

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases.

Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles.

WBCP’s toy partners will also release toys and collectibles based on The Hobbit Trilogy. The Bridge Direct and Vivid Group will support the film series with new figures. Additional partners include Eaglemoss, Funko, Kosmos, and Ravensburger.

The Wizard of Oz will celebrate its 75th anniversary with Mattel‘s new line of dolls for The Wizard of Oz Barbie collection. Enesco, Tonner Doll, and Madame Alexander will each offer collectible figures. Warner Bros. will also continue its There’s No Place Like Home campaign in partnership with Habitat for Humanity. Gone with the Wind will also mark its 75th anniversary with new collectible figures from Madame Alexander and Tonner Doll. Mattel will offer an anniversary Barbie collection and Enesco will introduce a stone resin figure. [Read more...]

Disguise Renews Multi-Year Agreement with Hasbro

Hasbro.OptimusPrimeDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has renewed its licensing agreement with Hasbro to produce Halloween costumes and accessories based on top Hasbro brands. The new three-year agreement grants Disguise the rights to manufacture and distribute the Hasbro-branded items to all channels in the U.S. and Canada.

The agreement includes the rights to produce Halloween costumes based on the theatrical property Transformers: Age of Extinction, as well as classic Hasbro brands My Little Pony, Transformers, and Mr. Potato Head.

Saban Brands’ Power Rangers Celebrate 20 Rangers for 20 Years

PowerRangers.20Rangersfor20YearsA pop-up art exhibit will open this weekend to celebrate Saban BrandsPower Rangers’ 20th anniversary. The exhibition, 20 Rangers for 20 Years, was curated by Sweet Streets and will appear at the Toy Art Gallery in Los Angeles on December 7 to 8.

Artists and designers from around the world created the painted, 31-inch Ranger statues that were provided by Saban’s partner, Jakks Pacific. Each customized Ranger statue will be available for purchase on-site or online at shop.toyartgallery.com during the event.

Music by Iheartcomix DJs Franki Chan and $u$pect will be featured, and a percentage of artwork proceeds will benefit the Challengers Boys & Girls Club. Jakks Pacific will also make a donation to the Challengers Boys & Girls Club as well. Bandai America Inc., Power Rangers’ master toy partner, will provide Super Megaforce toys.

The gallery will also host a Power Rangers pop-up shop that will feature products for purchase from Mishka, Buckle Down, Acme Archives, and more.

COMMENTARY: Disney’s Frozen Toys Will Melt Your Heart

The thing that I like most about Disney’s Frozen was that it played with the idea of a typical Disney Princess movie. It touches on the idea of falling in love and being engaged within hours of meeting each other and changes the way the audience thinks about typical princesses and princes. There is, of course, a curse that’s lifted by “an act of true love,” but this act comes from (spoiler alert!) one of sisterly love rather than romantic love. A lot of the plot is focuses on the two royal sisters, Anna and Elsa, and the animation is so spectacular as it brings this truly magical story to life.

To go along with this great movie, Mattel has introduced an entire line of toys that capture the lively, magical spirit of Frozen. With quirky characters (Olaf!), Frozen quickly becomes a new Disney favorite, and the toys are sure to have the same effect on any toy box.

MusicalDollsOne of my favorite toys from this line is the Disney Frozen Musical Magic Elsa and Anna Dolls. These dolls feature glittery and glamorous gowns, but I think also do a fantastic job of capturing the familial bonds that are so important to the movie’s story. When kids hold the dolls hands, the dolls hold each other’s hands, OR you create a circle of humans and dolls holding hands, Anna and Elsa magically light up and play enchanting music. [Read more...]

Jakks Pacific Launches miWorld Featuring Real Retail Companies

Jakks.DairyQueenJakks Pacific Inc. has collaborated with established consumer products and retail companies, including Claire’s, Dairy Queen, and Sprinkles Cupcakes, to launch a new line of mini play environments called miWorld. The first assortment will consist of five sets, which kids can collect and fill with realistic miniatures of food, make-up, candy, accessories, and clothing, creating a mall of their very own.

The miWorld line will feature compatibility with the miWorld DreamPlay app, which utilizes iD recognition technology to recognize 2-D images and 3-D objects, bringing miWorld playsets to life on iOS smartphone and tablet devices. The app was developed and published by DreamPlay Toys LLC, a joint venture between Jakks Pacific and NantWorks LLC.

With the free miWorld app, kids have two ways to play with miWorld toys: Within the app, they can customize the look of their miWorld avatar, shop at virtual stores, change the outfits and accessories of their avatar, and more. Kids can also interact with their avatar and the physical play set on their device screen through “hotspots” showcased in the app, which can lead to surprises.

The miWorld line will be available at Walmart stores in December and at Toys “R” Us and other major retailers next year.

Disney Releases New Frozen Product Collection

FrozenproductsTo commemorate the release of Walt Disney Animation Studios‘ film Frozen, Disney Consumer Products (DCP) will release a diverse new product collection of role-play items, plush stuffed animals, dolls, and more. These products are available now from Mattel, Just Play, and other licensees at mass retailers nationwide, as well as at Disney Store and DisneyStore.com.

Disney’s Frozen chronicles the epic quest of fearless Anna to find her sister Elsa, whose icy powers have trapped the kingdom of Arendelle in eternal winter. Highlights from Disney’s Frozen product line include:

  • Disney Frozen Musical Magic Elsa and Anna Dolls, from Mattel: When kids hold their hands—or when they hold each other’s hands—the dolls magically light up and play enchanting music.
  • Disney Frozen Pull Apart and Talkin’ Olaf, from Just Play: Olaf’s nose, head, and torso all temporarily separate and then safely rejoin, recreating memorable moments from the film. Plush Olaf also says funny phrases from the movie.
  • Frozen Rolling Travel Trunk, from Jakks Pacific: Kids can dress up like Anna and Elsa with two beautiful dresses and tons of accessories, then pack everything up and roll the trunk to their next destination.
  • Frozen Storybook Deluxe, from Disney Publishing: In Disney Publishing’s digital Storybook Deluxe app, Elsa and Anna retell the animated feature Frozen from two points of view.
  • Frozen: A Sister More Like Me by Disney Publishing: A jacketed picture book featuring an original story about Anna and Elsa, as well as illustrations by one of the artists who worked on the film.
  • Frozen Big Golden Book by Random House: An illustrated hardcover Big Golden Book based on the film, suitable for kids ages 3 to 7.

DreamPlay Toys Launches The Little Mermaid Toy App

Ariel's Musical SurpriseDreamPlay Toys LLC, the joint venture between NantWorks LLC and Jakks Pacific Inc., has launched the Ariel’s Musical Surprise app on the iTunes app store. The app, developed by DreamPlay Toys and published by Disney, uses NantWorks’ patented iD recognition technology to instantly recognize each DreamPlay app-enabled Little Mermaid toy.

Through a smartphone or tablet device, kids can participate in interactive play that seems like magic. The launch of the app follows the release of The Little Mermaid Diamond Edition on Blu-ray, and when the app is played with select Little Mermaid toys from Jakks Pacific, Ariel’s underwater world from the film comes to life. Children can explore, paint, decorate, and create music for a unique experience.

The DreamPlay app-enabled Little Mermaid toys include Ariel Musical Light-Up Feature Dress, Musical Instrument Set, Magical Mermaid Kitchen, and Ariel Keyboard Vanity.