HoliDAY of Play 2015

TIF, National CASA Team Up to Help Kids in Southern California

pyp2015-250x167Nearly 150 volunteers from the Toy Industry Foundation (TIF) and the National Court Appointed Special Advocates Association (CASA) gave gift packages to 7,000 foster children in need throughout Southern California as part of the TIF’s annual Play Your Part event. Forty-one companies from the toy industry participated in the event, including Funrise Toy Corp., Jakks Pacific, Mattel, Patch Products, Tomy International, and VTech Electronics North America, as Big Heart and Specialty level event sponsors.

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Jakks Pacific Reports First Quarter Results

jakks_logoJakks Pacific Inc. reported results for the company’s first quarter ended March 31. Net sales increased 38 percent to $114.2 million, compared to $82.5 million reported in the comparable period last year. The reported net loss for the first quarter was $7.6 million, or $0.40 per diluted share, compared to a net loss of $16.3 million, or $0.74 per diluted share, in the comparable period last year.

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Disney Consumer Products Launches Multi-Platform Keys to the Kingdom Campaign this Fall

Disney Royal Celebrations app is available now.

Disney Royal Celebrations app is available now.

Disney Consumer Products will launch Keys to the Kingdom, a multi-platform experience that will drive awareness and excitement for new Disney Princess product offerings across multiple categories at retail. Disney Princess fans will have the opportunity to unlock music videos, special content, and app extensions through activations across retail that celebrate the inner qualities of the Disney Princess characters. [Read more...]

Jakks Pacific Awarded Vendor of the Year by Toys “R” Us

jakks_logoJakks Pacific Inc. was awarded the Vendor of the Year Award from Toys “R” Us. The award is presented annually to business partners that have helped the company become a resource for kids and families.

“We are honored to receive the ‘Vendor of the Year’ Award from Toys “R” Us,” says Jack McGrath, Chief Operating Officer, Jakks Pacific Inc. “The partnership between Jakks and Toys “R” Us is truly collaborative. Toys “R” Us highlighted our ability to spot trends early in the year and swiftly and efficiently bring products to market. We look forward to continue being a valuable business partner to Toys “R” Us.”

Jakks Pacific Secures Licensing Agreement for Despicable Me Franchise and Minions

MinionsMovieheaderJakks Pacific Inc. has been granted the rights to manufacture, market, and distribute a line of consumer products based on the Minions from Universal Pictures and Illumination Entertainment’s Despicable Me franchise, as well as their upcoming film, Minions, which arrives in theaters in July. The licensing agreement, awarded by Universal Partnerships & Licensing, covers inflatable ball pits, wagons, arcade games, The Original Big Wheel, outdoor children’s furniture, and more. These products are expected to launch at North American retailers this spring.

“We are pleased to be a part of the phenomenally successful Despicable Me franchise, and the highly anticipated Minions film, by offering an array of products that feature popular characters from the films,” says Tara Hefter, vice president of licensing, Jakks Pacific Inc. “We are excited to bring a new line of products to these films’ fans.”

COMMENTARY: Disney Frozen Poised to Dominate Again, or, We Welcome Our New Toy Overlords from Arendelle

FrozenFever2It’s the age of Frozen, and not just because of this freezing weather we’ve been having.

If you work in the toy industry, you’re probably familiar with Disney Frozen as a powerhouse license. According to data from The NPD Group, it was the top gainer among all toy properties last year, generating $531 million in toy sales across more than 39 categories. This is well and good for the toy companies fortunate enough to have partnered up with Team Elsa. On the flip side, if recent events are any indication, not having the license for Disney Frozen has the potential to be hazardous. [Read more...]

Jakks Pacific Secures Worldwide Agreement for Halo Large-Scale Figures and Costumes

jakks_logoJakks Pacific Inc. has secured a licensing agreement for multiple product categories based on Microsoft Studios‘ video game, Halo. The agreement grants Jakks Pacific worldwide rights to produce large-scale action figures based on the property, including the upcoming, Halo 5: Guardians, debuting this fall. [Read more...]

Jakks Pacific Renews Agreement with Black+Decker for New Line of Toy Power Tools

jakks_logoJakks Pacific Inc. has renewed a licensing agreement with Black+Decker for multiple role-play toy categories in the Black+Decker Junior line. The new agreement grants Jakks Pacific the rights to manufacture and distribute Black+Decker Junior toys in North America and Latin America. [Read more...]

Jakks Pacific Takes Home British Toy of the Year Award

JakksPacific,DisneyFrozensnow_glow_elsa_dollOn Tuesday, Jakks Pacific Inc. was awarded Toy of the Year for the Disney Frozen Snow Glow Elsa doll, the top honor at the annual Toy Industry Awards hosted by the British Toy and Hobby Association.

To date, the toy has won more than a dozen awards and topped holiday retailer lists. Snow Glow Elsa magically lights up and says 15 phrases from the film, Frozen. The doll also sings the hit song, “Let is Go,” in up to 25 languages depending on where she is purchased globally.

COMMENTARY: Sibling Rivalries Exist in the Toy World, Too

FrozenproductsA real-life sibling rivalry exists between Disney’s Frozen Elsa and Anna products—with one sister clearly winning. According to a Wall Street Journal article published last month, Disney marketing executives expected the sisters to be equals in popularity. As such, they were caught off-guard by the overwhelming preference for Elsa, who outsells Anna in dolls, toys, costumes, and other items. Disney, in response, makes sure to keep Elsa items in-stock at stores: For example, about 10 percent more Elsa dolls are stocked than Anna ones at Wal-Mart, according to the same Wall Street Journal article.

To help combat the Frozen sibling rivalry, companies are selling dolls with both sisters, and sales data from last holiday season shows that girls want to play with dolls or role-play with costumes featuring both characters. In turn, companies such as Jakks Pacific, as well as retailers like Toys “R” Us, are making and selling products, respectively, that involve the two sisters. [Read more...]