China Toy Fair


Jakks Pacific Launches the Winx Club Doll Line

Jakks Pacific has launched the new Winx Club doll line available now at Toys “R” Us and Walmart. Girls and their families were invited to transform into Winx Club fairies and enjoy mini makeovers, delicious smoothies, and much more. Check out these photos from the event, held on July 19 in New York City!

Girls celebrate the launch of Jakks Pacific’s Winx Club product line with fairy makeovers.

Girls check-out the new product line at the launch event.

 

Girls sing with the Winx Club Rock Star Microphone.

Chris Byrne, “The Toy Guy,” interviews a little girl at the Jakks Pacific Winx Club product line launch event.

A little girl celebrates with “Bloom” from the Winx Club doll line from Jakks Pacific.

 

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Jakks Pacific, Nantworks Partner to Produce Next Generation of Interactive Toys

Jakks Pacific, Inc., and NantWorks, LLC, announced that they have signed a letter of intent to create a joint venture to develop, market, and sell next generation toys incorporating NantWorks’ proprietary image recognition technology. The new venture will be named DreamPlay Toys.

JAKKS Pacific will begin transforming its product line to incorporate the new image recognition technology, and will present the first examples at the International Toy Fair in Los Angelos in October. Children will be able to “activate” toys, and interact with them using smart phones or tablet devices in their homes and in stores. The NantWorks platform enables instant connections between physical toys, video, posters, books, games, and all other forms of media.

NantWorks will link Jakks’ toy products to content and animation on mobile devices through the image recognition platform, and JAKKS will have the exclusive right to arrange for partnerships with other toy companies to make the platform available to them in the development, sale, and marketing of their toy products. JAKKS and NantWorks will have a profit sharing arrangement for these third-party toy relationships.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Nerd Corps Brings Slugterra to Retail

Jakks Pacific, Inc., has signed a licensing agreement with Nerd Corps Entertainment, Inc., to manufacture, distribute, and market a line of toys based on the animated series Slugterra. The sci-fi action-comedy adventure series is set to air on Disney XD this fall with 39 half-hour episodes, plus 39 one-minute online “Slugisodes.”

The new toy line includes action figures and accessories, vehicles, playsets, role-play, novelties, and plush items. Jakks expects to launch the Slugterra-branded product line in North America beginning next spring, targeting kids ages 6 to 11.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

JAKKS and CDI to Release Where’s My Water? Plush Line

Where’s My Water?, the international best selling app from Disney, will soon become a best selling toy. Disney Consumer Products (DCP) announced  that JAKKS Pacific, Inc., (JAKKS) and Creative Designs International, Ltd. (CDI), have teamed up to create a robust line of plush figures and novelty items that bring the game’s main characters to life.

Fans of the app can now collect the Where’s My Water? characters in an array of sizes. JAKKS and CDI will release plush versions of Swampy, Allie, and Cranky as 3-inch clip-ons and 7-inch, 10-inch, and 20-inch dolls. The companies will also launch a line of 2-inch figurines. Where’s My Water? toys from JAKKS and CDI are scheduled to be available this month at Toys “R” Us and Target.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Sony Announces Licensing Program for Men In Black 3

Sony Pictures Consumer Products (SPCP) has inked deals with multiple partners around the globe in time for the release of Men In Black 3 on May 25. For global deals, SPCP has teamed up with Activision for video games across multiple platforms; Gameloft for mobile games; SEE for an online game; and Sony Computer Entertainment Europe for digital costumes within the existing Little Big Planet game.
Jakks Pacific, master toy licensee, has created action figures, accompanying accessories, and more. GreenLight has created die-cast MIB cars and vehicle model kits. In collectibles, Enterbay has figurines, Factory Entertainment is making replicas of props and gadgets, Kotobukiya has created PVC statues, and Studio Art & Technology is also making prop replicas. Other licensees have signed on for apparel and accessories.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Jakks Debuts Monsuno Toy Line

Jakks Pacific introduces a toy line based on the animated franchise, Monsuno. The line features kid-controlled action figures, accessories, combat sets, collectibles, electronics, and integrated role-play.

The line includes the Monsuno Metal Die-Cast Core collectibles, Core and Transforming Action Figures, Core Combat 2-Packs, Core Combat 4-Packs, Wild Core collector game cards, Stock Clip Action Figures & Cards, Strike Launcher and Auto Strike Multi-Launcher, The Launch Zone and Strike Sector.

Jakks Pacific’s Monsuno product line will be available at major retailers nationwide in March. The Monsuno animated series premieres Feb. 23 on Nicktoons and will also air on Nickelodeon channels around the world, beginning Summer 2012.

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Celebrity-Inspired Cabbage Patch Kids Dolls to Benefit Children’s Charity

Timed to National Adoption Month (November), celebrities Steven Tyler, Al Roker, Katherine Heigl, Kristin Chenoweth, and Raven-Symoné have been recreated as Cabbage Patch Kids for an eBay auction to benefit the Children’s Action Network (CAN). CAN is a national adoption awareness organization dedicated to finding homes for children in the U.S. who are in foster care. Jakks Pacific, master toy licensee for the Cabbage Patch Kids, created the exclusive Celebrity Cabbage Patch Kids.

Through November 17, fans can bid on the dolls at cpkauctionforcharity.com. The dolls highlight the stars’ distinctive features, including Steven Tyler’s rocker-inspired outfit and mic stand; Al Roker’s signature glasses and tailored suit; Katherine Heigl’s favorite red carpet couture; Kristin Chenoweth’s royal blue ball gown; and Raven-Symoné’s trendy romper and blinged out platform heels. Each Celebrity ’Kid will also come with its own autographed birth certificate.

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Jakks Completes Acquisition of Moose Mountain Toymakers

Jakks Pacific, Inc. has completed the acquisition of Hong Kong-based Moose Mountain Toymakers Limited. Jakks Pacific acquired all of the shares of stock of Moose Mountain and its Parsippany, NJ-based affiliate, Moose Mountain Marketing, Inc. The business includes licenses for well-known characters and brands, including Disney, Fisher-Price, Sesame Street, Thomas & Friends, Kawasaki, Nickelodeon, and Hasbro.

New Generation of Cabbage Patch Kids

Cabbage Patch Kids Fashionality

A new set of Cabbage Patch Kids are joining the deeply rooted multi-generation brand. Jakks Pacific, Inc. and Cabbage Patch Kids property owner Original Appalachian Artworks Inc. announced the Connecting Generations campaign for the new Cabbage Patch Kids Fashionality line. The line is just like the original Cabbage Patch Kids but with contemporary fashions and personalities that appeal to today’s kids.

Parents and grandparents can now share the joy of adopting a Cabbage Patch Kid and help younger kids create their own Cabbage Patch family tree. Jakks’ new crop of one-of-a-kind Cabbage Patch Fashionality kids are 14 inches tall with silky hair. Each Kid has a different Fashionality style that both little girls and boys can relate to. The 12 unique personalities range from “prepsters” and “skateboarders” to “girly girls” and “artsy” girls.

Just like the older generation of Cabbage Patch Kids, each Kid comes with a one-of-a-kind name, a birth certificate, and an adoption paper. As a bonus, kids will receive a unique code to download the  Cabbage Patch Kids Video “The New Kid.” The new Cabbage Patch Kids are available at retailers nationwide for $34.99 and is for ages 3 and up.

Jakks Pacific to Acquire Moose Mountain Toymakers

Jakks Pacific, Inc. has entered into an agreement to acquire Hong Kong-based Moose Mountain Toymakers Limited, manufacturer of sports arcade products, foot-to-floor ride-ons, tents, soft play environments, arcade pinball games, and wagons.

Jakks Pacific will acquire all shares of Moose Mountain’s stock and its affiliate, Moose Mountain Marketing, Inc. The business includes licenses for characters and brands. The transaction is scheduled to close in the third quarter of 2011, subject to third party approvals and other customary closing conditions.