“Avatar: The Exhibition” to Open June 4

Fans of the highest-grossing film of all time, Avatar, can step into the world of Pandora through a new exhibit opening at Experience Music Project|Science Fiction Museum (EMP|SFM) in Seattle.

The exhibit, opening June 4, is developed in partnership with Twentieth Century Fox Consumer Products and James Cameron’s Lightstorm Entertainment and will feature actual props from the movie, interactive displays, concept models, and sketches.

In addition to getting an up-close look at the costumes and props of the film,  visitors will be able to sit in director James Cameron’s  seat via interactive displays. Visitors can take a look at how motion capture is used, as well as how virtual and 3-D technologies were used to create the film.

The exhibit will run in Seattle until September 3, 2012 and then will hit the road for stops at other cultural institutions around the globe.

Photo Credit: Empmuseum.org

Fox to Expand Avatar Product Lineup Following Film’s Success

Following the success of James Cameron’s Avatar, Fox Consumer Products plans to expand its merchandising opportunities for the franchise.

With more than 125 licensed products manufactured during the film’s release in four main categories (video games, publishing, toys, and apparel), Fox hopes to expand the number in the fall with back-to-school and other seasonal products. Fox also plans on expanding the Avatar brand to encompass bedding, board games, social expressions, and costumes. Current partners include Rubie’s, Abrams, MEGA Brands, JLA Home, and Trends International.

Avatar is the highest grossing film of all time, with approximately $2.7 billion in worldwide ticket sales, and is also the best-selling DVD and Blu-ray with around 20 million copies purchased in the first three weeks. Its retail sales total approximately $153 million.