Skylanders Trap Team Gameplay Truck Tour Arrives at New York Comic-Con

SkylandersTrapTeamLogoActivision Publishing Inc.’s nationwide Skylanders Trap Team First-to-Play Tour includes a lengthy stop at New York Comic-Con. Attendees and kids can play Skylanders Trap Team within a customized Game Truck, a mobile video game media room. Guests will also be treated to Skylanders-branded activities, photo opportunities with costumed characters, and giveaway items.

The Game Truck will be on-hand at New York Comic-Con, taking place at the Jacob K. Javits Convention Center, today until 7 p.m., as well as on the following dates and times: [Read more...]

Women In Toys, Walmart to Collaborate at Toy Fair

A new collaboration between Women in Toys (WIT) and Walmart will help women-owned businesses of all sizes pitch their products to Walmart during the American International Toy Fair in February.

Through the Women in Toys–Walmart Women’s Global Economic Empowerment Initiative, WIT will host its version of speed-dating at Toy Fair, offering women-owned businesses a chance to pitch their children’s products, product lines, and brands to the retailer. The initiative will help Walmart reach its goal of sourcing $20 billion from women-owned businesses by 2016. [Read more...]