Sweet Suite 2016

Statement from Tech 4 Kids on Passing of Elise Lachowyn

Tech 4 Kids announced the sudden passing of Elise Lachowyn on Friday, February 12. Elise was involved in a tragic accident in New York City on her way to North American International Toy Fair.

Lachowyn leaves behind her husband Drew and 6-year-old daughter, Skyler. Lachowyn was a veteran of the toy industry and a friend and colleague to many.  As a member of the senior leadership team of Tech 4 Kids, Elise was a highly respected, admired, and accomplished individual who will be greatly missed by all.

In loving memory of Elise Lachowyn, Tech 4 Kids has set up a trust fund for Skyler and will be matching all donations.

 

Play Fair Offers Attendees Exclusive Fan Experiences

PlayFairPlay Fair will welcome attendees for the first time at New York City’s Javits Center North on February 13 and 14 next year. The inaugural event, hosted by the Toy Industry Association and LeftField Media, will offer families and toy collectors the opportunity to interact with presenting sponsors Lego Systems Inc. and Nickelodeon, as well as toy and family brands, including Mattel, Hasbro, Warner Bros. Pictures, Crayola, and Toys “R” Us.

Play Fair will offer attendees exclusive fan experiences, such as seeing the new Batmobile from Warner Bros. Pictures’ upcoming film, Batman v Superman: Dawn of Justice. They will also meet characters such as Nickelodeon’s SpongeBob SquarePants and the Teenage Mutant Ninja Turtles, build their own Lego car and race down a ramp against other Lego builders, watch episodes of Cartoon Network’s We Bare Bears and Teen Titans GO! comedy series, and more.  [Read more...]

TIA and LeftField Media to Produce Consumer Event During New York Toy Fair

41c32aca-b41d-4455-b782-81f75339bc19Play Fair–“a celebration of play and entertainment for all ages”–will bring new and beloved toy and pop culture brands together under one roof this February for an interactive and fun-filled live event open to families, collectors, and media. Powered by the Toy Industry Association (TIA) and LeftField Media, Play Fair will take place Saturday, February 13 and Sunday, February 14 at New York City’s Javits Center North.

At the heart of Play Fair will be immersive, rewarding experiences, allowing the public to touch, feel, and interact with their favorite toys, games, and entertainment brands. Fans of all ages will experience toy reveals, photo ops, character interactions, stage performances, author readings, celebrity signings, live music, and giveaways. Retail areas will allow attendees to purchase show exclusives, limited-edition products, and rare variants of beloved toys and games. [Read more...]

North American International Toy Fair Still Largest Toy Show in Western Hemisphere

ToyFair15LogoLast week’s 112th North American International Toy Fair—the largest toy marketplace held in the Western Hemisphere—opened its doors to nearly 25,000 global play professionals. Owned and operated by the U.S. Toy Industry Association (TIA) in partnership with the Canadian Toy Association (CTA), Toy Fair 2015 grew in size and scope over the previous year, with a record-breaking 421,300 net square feet of exhibit space filled with 1,064 exhibitors, importers, distributors, and sales agents, and hundreds of thousands of brand-new toys and games. [Read more...]

Digital Kids Conference at Toy Fair to Teach Creative Digital Playthings for Kids

DigitalKidsConference2015The Digital Kids Conference, taking place at the Jacob K. Javits Convention Center alongside the North American International Toy Fair (hosted by the Toy Industry Association), will teach play professionals how to engage and educate kids through digital toys and games. [Read more...]

Skylanders Trap Team Gameplay Truck Tour Arrives at New York Comic-Con

SkylandersTrapTeamLogoActivision Publishing Inc.’s nationwide Skylanders Trap Team First-to-Play Tour includes a lengthy stop at New York Comic-Con. Attendees and kids can play Skylanders Trap Team within a customized Game Truck, a mobile video game media room. Guests will also be treated to Skylanders-branded activities, photo opportunities with costumed characters, and giveaway items.

The Game Truck will be on-hand at New York Comic-Con, taking place at the Jacob K. Javits Convention Center, today until 7 p.m., as well as on the following dates and times: [Read more...]

Women In Toys, Walmart to Collaborate at Toy Fair

A new collaboration between Women in Toys (WIT) and Walmart will help women-owned businesses of all sizes pitch their products to Walmart during the American International Toy Fair in February.

Through the Women in Toys–Walmart Women’s Global Economic Empowerment Initiative, WIT will host its version of speed-dating at Toy Fair, offering women-owned businesses a chance to pitch their children’s products, product lines, and brands to the retailer. The initiative will help Walmart reach its goal of sourcing $20 billion from women-owned businesses by 2016. [Read more...]