Jay@Play Launches New Toy Line at Toys “R” Us

LineUpwGirl_blogJay@Play will launch its new Playbrites Magical Fun Faces line, available at Toys “R” Us stores nationwide and online this September.

Playbrites are a line of characters that light up to turn any ceiling into a magical light show. Kids can add different accessories to each character, such as eyes, ears, noses, and mouths. All nine accessories store safely into the Playbrite and have a carry handle for easy cleanup and transportation. Playbrites Magical Fun Faces come in six colors and characters to collect, including Bunny, Kitty, Puppy, Dino Dragon, Shark, and Unicorn.

Jay@Play Launches Flip Zee Girls

FlipZeeGirlsJay@Play, creators of the two-in-one FlipaZoo plush, launched Flip Zee Girls Dolls. Kids can flip the plush dolls from baby to girls.

The line now features six styles to collect, each with its own personality and pets: Zara Flower, Zabrina Ballerina, Zandy Candy, Zana Strawberry, and Zuri Cat. The dolls are outfitted in dresses and have colorful hair for kids to play with.

Flip Zee Girls will be available this month at Walmart, with additional retailers on board for the back-to-school season. New collectible minis will be available for back-to-school 2017 as well.


Jay@Play Launches FlipaZoo Singing Contest

FlipAZooSingingContestJay@Play is launching a FlipaZoo Sings, a singing contest where fans are encouraged to take a video singing the FlipaZoo theme song and upload it to social media to be featured in the brand’s next commercial.

The contest starts today and will run through May 29. Participants can enter by uploading a video URL, singing the FlipaZoo theme song with their favorite FlipaZoo animal to the Facebook contest page using the hashtag #FlipaZooSings. The winner and runner ups will be announced on June 1.

Jay@Play Launches Mini FlipaZoo Collectibles

FlipaZooMiniCollectibles social

Jay@Play, creators of the two-in-one FlipaZoo, launched a new line of FlipaZoo Minis collectibles. [Read more...]

COMMENTARY: Smart Technology Spans New Categories

by Reyne Rice, trend hunter, toy trend expert, industry analyst, and consultant

Resized,Reyne_RiceSmart tech for kids is no longer buzzword lingo. It has become a reality and has grown to encompass so much more than just technology added to toys to make them interesting or “tech-y.” Today, kids’ technology-enhanced products offer engaging and explorative play patterns that span a wide spectrum of categories. And while there are new technologies being used in these toys, the thrill is in the play experience, not in the technology itself. New technology enhances and extends play patterns way beyond how kids were playing in past decades. Plus, parents, older siblings, caregivers, and educators are all using new technology that companies are translating into toys and tech products for kids’ worldwide.

[Read more...]